Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Are you ready to quit your 9 to 5 job?

If lack of funding is holding back your creative dream, then it's time to launch your Patreon campaign. 

Whether you are a podcaster, YouTuber, artist, musician, writer, and more, host Salvador Briggman will show you how to navigate this powerful subscription-based crowdfunding platform to fund your creative career. 

You don’t have to be a master marketer to get started on Patreon, and this episode of Crowdfunding Demystified gives you 7 easy ways to launch your first campaign, including:

  • Developing your brand voice

  • Offering exclusive rewards

  • Reaching out to your audience

  • Saying “Thank You”

… and so much more.

Don’t stop creating! The world needs your work, and Patreon can help make that happen. 

Resources and Tools Mentioned on the Show

Direct download: Patreon_episode.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Fiction: Genius is all you need to create a successful business. Fact: It takes courage and willingness to get the job done. 

So, what do you need to do to get your business off the ground?

Join host Salvador Briggman and some of today's most talked about corporate masterminds as they share advice on how you can navigate your own success. These 10 startup experts will share breakthrough strategies that will radically reinvent how you value your business, by:

  • Surrounding yourself with your dream team

  • Understanding the correlation between genius and courage (and which one will carry you through)

  • Beating out the established competition with your new product

  • Constantly seeking out criticism

… and so much more.

Whether you are starting a small business or building an empire, this episode of Crowdfunding Demystified will give you advice, tips, and hacks to enable you to take action and see results in a big way. 

Don’t listen to people who say you can’t do it. It’s time to believe in yourself and go after your dreams.

Resources and Tools Mentioned on the Show

Direct download: Podcast_-_10_Startup_Experts_Share_Tips.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Are you secretly afraid that all your hard work and dedication will come to nothing?

If you are dreading launch day, then get ready for today's episode of Crowdfunding Demystified, where our guest put 30 years into his project… and beat his crowdfunding goal on the first day!

Salvador Briggman interviews Dan Gonzalez, a graphic designer turned writer, storyteller, publisher, and entrepreneur. By putting Sal’s teaching to good use, Dan is here to show you how he launched a $40K campaign on Kickstarter.  

Dan created Mass Explained, a complete book packed with 1,700 infographics including charts, diagrams, and pictures to encourage people to become more intentional in their faith.

In this episode, you will learn tried-and-true tactics on:

  • How to find your core target group

  • The power of branding

  • Adding benefits to backers with gifts

  • Knowing your demographics and informing them about crowdfunding

 

…and so much more.

If you want to fund your next labor of love, this eye-opening podcast will teach you the strategies to make your crowdfunding campaign a success. 

Resources and Tools Mentioned on the Show

Direct download: Mass_Explained.mp3
Category:kickstarter -- posted at: 9:00am EDT

Is lack of funding holding you back from running a successful nonprofit?

Would a crowdfunding campaign give you the financial edge to ethically impact the world?

If you are tired of chasing after donors to make ends meet, then join host Salvador Briggman as he’s joined by 10 nonprofit experts who will show you how to crush your organization’s crowdfunding goals. These nonprofit founders and visionaries will share their hard-earned wisdom on how to:

  • Make the most of peer-to-peer fundraising

  • Leverage companies to match donations

  • Find new donors in your community and beyond

  • Build on the resources you have

…and so much more.

You won’t want to miss this episode of Crowdfunding Demystified to learn how to raise money for your cause PLUS build a brand that donors will rally behind and be passionate about. 

Don’t pitch to the average. Instead, learn how to focus on the crowd to create an incredibly successful crowdfunding campaign. 

Resources and Tools Mentioned on the Show

Direct download: 10_Crowdfunding_Experts_Share_Online_Fundraising_Tips.mp3
Category:nonprofit crowdfunding -- posted at: 9:00am EDT

If you are worried that your campaign might flop, then join host Salvador Briggman to learn the exact strategies this startup company used to raise over $1 million on the first day on Kickstarter. 

Not only that, they went on to score a whopping $3.4 million on their campaign.  

Introducing Kenneth Kohlmann and Candicee Liu, who turned an ordinary snowblower into Yarbo, the world’s first modular yard robot. This all-in-one invention eliminates the mundane tasks of mowing the lawn, blowing leaves, and clearing snow to give people independence through technology.

In this episode of Crowdfunding Demystified, you will learn bold new strategies to:

  • Capture an audience and keep them captivated for the entire campaign.
  • Surround yourself with a team that builds on each other’s strengths
  • Build a solid fan base and improve your products with BETA testing
  • Be 100% transparent with backers
  • Under-promise and over-deliver

Ken and Candicee offer their extensive knowledge on how to launch a successful campaign, PLUS build a solid business.

Don’t miss today’s episode of Crowdfunding Demystified to find out more!

Resources and Tools Mentioned on the Show

Direct download: Yarbo.mp3
Category:kickstarter -- posted at: 9:00am EDT

Are you worried your crowdfunding project won’t make it? Are you scared your pre-launch campaign is below par?

Then listen to this Crowdfunding Demystified podcast with special guests Artur, Seva, Timur, whose recent crowdfunding campaign gained over $5 million from 30,000 backers…without a prelaunch!

Join Salvador Briggman as he discusses their latest project: The Book: The Ultimate Guide to Rebuilding Civilization. This beautifully illustrated book is so much more than an encyclopedia, and is meant to inspire our childlike curiosity about the incredible inventions through history. 

You will discover trailblazing techniques for your next campaign, including:

  • How to make the most of paid marketing versus organic reach
  • Understand how ROAS (Return On Ad Spend) can generate revenue

  • Why Kickstarter is the best way to get funding for your project before starting production

  • How to garner attention with unique creatives

  • Thinking through logistics and financial planning

And more!

If you want to find mega success like these three creative minds, then don’t focus on the money, but do what you love and unleash your product on the world. 

Resources and Tools Mentioned on the Show

Direct download: Podcast_-_The_Book_-_Rebuilding_Civilization_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Is your budget limited?

Do you want to fast-track your Kickstarter campaign but don’t know how?

Then these words of crowdfunding gold from financial wiz Thomas Guesdon will get you there. Thomas helped lead his company Skyted to crowdfunding success of $170K from 690 backers on a limited budget in a few short months

Skyted lets you mask up and carry on confidential conversations with no noise in and no noise out. Using aerospace technology that absorbs your voice and cancels interfering noises, these masks have an embedded microphone that easily connects to any device.

This episode of Crowdfunding Demystified is completely crammed with first-class tips, including the importance of:

  • Keeping your campaign simple

  • Explaining to potential backers what your product is all about

  • Spreading the word and getting coverage for your product

  • Listening to your crowdfunding community

And so much more!

If you are ready to feel the elation of seeing people back your next big idea, then join host Salvador Briggman and listen to this episode now! 

Resources and Tools Mentioned on the Show

Direct download: Skyted_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

I know you have big dreams, so how does half a million dollars sound to turn those dreams into a reality? 

Join host Salvador Briggman as he talks with Alexander Gutierrez about his hugely successful Wefunder campaign. Alex is the founder of L5 Automation and the genius mind behind a robot that harvests strawberries better and faster than ever, thanks to its revolutionary hand-eye coordination. 

In this mind-blowing interview, you’ll discover state-of-the-art campaigning tactics to:

  • Engage and excite the crowdfunding universe

  • Use money already invested to leverage more investments

  • Understand and deliver what your customer needs

  • …and the list goes on. 

Alex transformed his robotics company into a +$490K campaign. And the key to Alex’s success? Listen to this mind-blowing interview on Crowdfunding Demystified to find out. 

Resources and Tools Mentioned on the Show

Direct download: L5_AUTOMATION_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

Do you consider yourself a problem solver? Cody Soodeen does, and he’ll show you how to turn your next big idea into a million-dollar crowdfunding campaign.

With Kara Water, Cody created a revolutionary air-to-water dispenser that creates pure, mineral-rich water right from the air of your home or office. On this episode of Crowdfunding Demystified, he joins host Salvador Briggman and together they’ll show you how to:

  • Ensure value by pretesting your product

  • Be open-minded and transparent with your community

  • Choose a crowdfunding platform that best suits your product

  • Stay ahead of the steep learning curve of a new campaign

…and much, much more!

Cody gets real about how creating his own rules to live by has helped him build, not only a successful crowdfunding campaign, but a thriving business. And he’ll show you how, too! 

Resources and Tools Mentioned on the Show

Direct download: Kara_Pure_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Are you ready to learn how to boost your crowdfunding goals over 800% and turn your campaign into a 6-figure win? 

On today’s episode of Crowdfunding Demystified podcast, host Salvador Briggman gets real with Thomas Radiguet of Manta Foils and creator of TakeOff, an electric motor assist for foiling. On his first-ever campaign, Thomas brought in over $400,000 on Indiegogo, and he will show you how to:

  • Turn the general public into dedicated backers

  • Create a solid pre-launch program

  • Stay ahead of the competition

And this CrowdCrux podcast is packed with so much more. 

Let Thomas’s passion for surfing drive you to create your own crowdfunding success story!

Resources and Tools Mentioned on the Show

Direct download: Take_off_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Get ready to be wowed, as host Salvador Briggman is joined by Rebecca Lock, of Kidcaboo. This 2x crowdfunding success story and previous guest on our CrowdCrux podcast will blow your mind about how she turned her idea into a multi-million dollar business. 

Her children’s ride-sharing company is ready to go national, and she’s back for her second regulation crowdfunding campaign. On the show, you’ll learn how to:

  • Build a personal relationship with investors

  • Work through challenges

  • Handle your growing company 

  • Have a strong vision

  • Attract an amazing team

… and so much more!

Listen to this Crowdfunding Demystified podcast for a treasure trove of crowdfunding gold as Rebecca shares her journey with you.

Resources and Tools Mentioned on the Show

Direct download: Kidcaboo_WeFunder.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Get ready to be blown away as Salvador Briggman shares secrets from a crowdfunding pro on how you can surpass your crowdfunding goals. 

Four-time successful campaigner Lornia helped Atto Digital raked in over 8x their crowdfunding goal from more than 1,200 backers for the world’s slimmest voice recorder. 

Sal and Lorina go in-depth as they talk about:

  • The grit and resilience needed to persevere
  • How to make Kickstarter the cornerstone of success
  • Blockbuster marketing tips
  • How to deal with copycats

…and so much more. 

Don’t miss this first-class episode of Crowdfunding Demystified to help launch your idea into the universe.  

Resources and Tools Mentioned on the Show

Direct download: TileRec_2.0_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Do you like awake at night wishing your hobby could replace your day job?

On this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks with Lumionix founder Nazmus Sakib about how he found a need in his hobby and set out to fulfill it. 

In his first Kickstarter campaign, Nazmus raised over $276,000 by:

  • Creating an immaculately well-developed product

  • Understanding the importance of a detailed budget

  • Getting high-quality reviews for a strong prelaunch

…and so much more. 

Let your passion fuel your crowdfunding campaign and today’s episode will show you how.

Resources and Tools Mentioned on the Show

Direct download: LUMIONIX_KOMET_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

When was the last time you had a drink, and wondered how clean your water was? 

It was a thought like this that led Arild Vikingstad of Vitaloop to create a revolutionary product, and he wants to help you launch your own great idea with his awesome crowdfunding tips. 

In this episode of the Crowdfunding Demystified podcast with Salvador Briggman, you’ll discover hidden gems like:

  • How the Kickstarter community can become a marketing channel

  • How to partner with an agency

  • How a great marketing team can make all the difference

  • How to have a killer marketing plan

Plus many more!

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Vitaloop.mp3
Category:kickstarter -- posted at: 9:00am EDT

If you feel like your crowdfunding goals are so out of reach it’s like trying to reach for the moon, then today’s episode is for you. Instead of reaching for the moon, Col&MacArthur brought the moon to earth, and are ready to show you how.  

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman will speak with Sébastien Colen about the patience and passion that goes into crowdfunding. You’ll also learn:

  • The significance of a pre-launch campaign

  • How to leverage visibility on your project

  • When to start planning a crowdfunding campaign

…and so much more!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: LUNAR1622_Indiegogo.mp3
Category:kickstarter -- posted at: 9:00am EDT

Dive into the world of crowdfunding like never before! Join us in our latest episode of “Crowdfunding Demystified”, where we unravel the astonishing growth of crowdfunding in 2023 and unlock its potential for 2024.

Discover how platforms like Kickstarter and Indiegogo have revolutionised fundraising, cumulatively amassing over $7.6 billion! 

But that’s not all - we are delving into the emerging powerhouse of equity crowdfunding. With platforms like WeFunder and StartEngine spearheading over $151 million in investments, learn how this avenue opens new doors for startups and innovators.

Tune in to “Crowdfunding Demystified” now on iTunes and subscribe for more episodes that bring you closer to your crowdfunding goals. Your future in crowdfunding starts here!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: 2023_Recap.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

When it comes to alternative funding, crowdfunding is like no other. 

It allows you to connect with the crowd, get funding, get something new out there, make a real-world impact - don’t even get me started on that!

Today’s story is an incredible example!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the founder of HotelierCo, Nathan Kivi, who has just raised $344,318 from 307 investors on WeFunder.

You’ll discover:

  • How they crafted their digital marketing and brand storytelling to attract so many backers

  • Why they decided to do their fourth raise on WeFunder

  • What has helped Nathan develop as a serial-entrepreneur

…and much more!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Hotelier_Co.mp3
Category:wefunder -- posted at: 9:00am EDT

What if I tell you that you’re gonna learn exactly what went into raising a $376,284 Kickstarter by the end of today’s episode?

Well, buckle up cause that’s precisely what we’re getting into today!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the creator of Klydoclock, Ran Kramer, about the pre-launch strategy that led to a $376,284 raise on Kickstarter.

Ran has an incredible story to share, from how he came up with the idea to the prototyping process to launch. For example, you’ll discover:

  • What he learned about calculating the different price points and reward tiers

  • The methods he used to validate his product idea in the first place.

  • How long the entire process took from idea to launch

…and much more!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Klydoclock.mp3
Category:kickstarter -- posted at: 9:00am EDT

Crowdfunding is a powerful new way of raising capital but it does come with its challenges.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Rajini Anachi, CEO of AvaWatz, about overcoming some of these major challenges and raising over $2 million on StartEngine and WeFunder!

You’ll hear Rajini share what were the critical factors to this success, including:

  • How they prepared for the campaign launch

  • How she managed to tap into different audiences using strategy and networking

  • How they built trust with investors from all ages and walks of life

Hope you enjoy it!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: AvaWatz_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

We’re privileged to speak to a serial entrepreneur who has launched successful companies in multiple vertices and has raised $692,421 from the crowd for his most recent project!

Wonder what went into it all?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and co-founder of Curtiss Motorcycle, Matt Chambers, delve into the mindset and strategy that went into building a brand with equity crowdfunding!

You’ll hear what Matt believes is the recipe to his success, including:

  • Where the whole idea of creating an electric motorcycle came from

  • Why he decided to fo for a public round on WeFunder

  • How he created strong connections with investors

… and much more!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Curtiss_Motorcyle_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

If you want to do a crowdfunding campaign, you need to be willing to take feedback early on.

This works like magic and today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Ian Esplin and Jacob Sheffield, the team that raised two 6-figure crowdfunding campaigns for a game-changing solar charger. 

You’ll get a sneak peek into their pre-launch strategy, including:

  • How they managed to build credibility with the community

  • How long the development phase took them

  • And why they decided not to rely on organic traffic only

Hope you enjoy the episode!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Sego_Charger_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Crowdfunding is also still the best way for a startup to capitalise on the traction they have managed to build with their community. 

And today’s story is no exception. 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to entrepreneur Marcel Benson about the mindset and strategies that went into raising a 6-figure campaign on Republic!

Marcel shares what led him to quit his job and start a brand from scratch, as well as:

  • How he built a product that really stands out

  •  How he sustained the success of the brand over time

  • His top tips for crafting a compelling brand story that will resonate with people

We hope you enjoy the episode and that it will inspire you to take a small step towards your goals this week!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Resources and Tools Mentioned on the Show

Direct download: Benson_Watch.mp3
Category:crowdfunding -- posted at: 9:00pm EDT

When you do crowdfunding, you can’t speak to every single person individually and answer all of their questions.

Today’s guest found a way though. And guess what?

They have raised over $5.8 million from 868 investors on equity crowdfunding platform WeFunder!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to David Monson, VP of Marketing for ZenniHome, about the marketing tactics they used to achieve this success.

You’ll learn:

  • How they used webinars to level up their marketing game

  • What goes into creating a bestselling pitch deck

  • What they would do better if they could go back in time.

It’s a whopper of an episode, we hope you enjoy it!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Podcast_-_Zenni_Home_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

With so many new projects launching on Kickstarter daily, it’s getting harder to break through the noise. 

So, in this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the creator of 7 Kickstarter campaigns, Michael Shenkerman, delve into the tried-and-true methods of launching a campaign that truly stands out!

You’ll discover how to create project images that wow the audience, as well as: 

  • How to take your Kickstarter idea to Amazon

  • The lessons Michael learned from launching 7 successful Kickstarter campaigns

  • How to incorporate backers’ feedback to make outstanding campaigns

… and more!

Hope you enjoy the listen!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Resources and Tools Mentioned on the Show

Direct download: Foldylock_Forever_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Let’s face it, it's easy to crush an idea, even if it falls into the category of ‘groundbreaking’. 

It is much harder to stick to it and bring it to life. 

There’s no better proof than today’s story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the CEO of Spinn, Roderick de Rode, about the ins and outs of a $3.9 equity crowdfunding campaign!

They get down to the nitty-gritty of preparing for a community round, including:

  • What percentage of backers you should bring to the campaign 

  • Why having the right partners is key to unlocking different audiences

  • How they built traction 

We hope you enjoy the listen!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Spinn_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

One perk of doing a crowdfunding campaign is that backers not only purchase your product but also help you improve it.

Today’s story about a team that launched a 6-figure campaign from Ukraine is an incredible example of this. 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the team behind VILNO, Nazar Ozhho and Danylo Ozhho, about the secrets to a $168,978 Kickstarter campaign!

You’ll discover how they leveraged customer feedback to improve their product, as well as:

  • How they established trust with their backers

  • The entire process from idea to prototype

  • Their take on the crowdfunding ecosystem in Ukraine

And it doesn’t stop there. 

Hope you enjoy the episode!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Footrester.mp3
Category:kickstarter -- posted at: 9:00am EDT

Market readiness is what makes or breaks a crowdfunding campaign. 

Today’s story proves it!

We are lucky to speak to a creator who raised $204,499 from 78 backers for the world’s first fully flexible red light therapy panel!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to John Graham who raised $204,499 for the world’s first fully flexible red light therapy panel, LUMAFLEX.

They get down to the nitty-gritty of launching a successful new product, including:

  • How to ensure your product is market-ready

  • How to create a buzz around it and keep the momentum

  • How much time it takes from idea to launch

Hope you enjoy the listen, learn tons of new information from it and put it into practice!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Luma_Flex_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

One question that I get from students time and again, is:

How do I set a good product price point while not selling myself short?

If that’s something you’ve been struggling with yourself, you’re gonna learn lots from today’s story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Sean Luangrath about the pricing strategy, marketing and mindset that went into a $451,968 campaign on StartEngine.

Having worked for Fortune 100 companies like Apple and Cisco, Sean shares some of the lessons he learned along the way as well as:

  • How they managed to connect with customers on StartEngine

  • The two things that really helped them with the equity crowdfunding campaign

  • What they discovered about setting a price point for a crowdfunding campaign

Hope you enjoy the podcast episode, and make sure to take some notes!

Book a Coaching Call with Sal

Sponsor: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show:

Direct download: Inergy_Startengine.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

When it comes to crowdfunding, there’s one thing we can all agree on: 

If you’re starting a brand from scratch, doing a crowdfunding campaign is going to be hugely validating.

Today’s story is an incredible example of that!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the co-creator or Chorda, Adam McHeffey, give you a step-by-step guide on preparing for a successful first week, including:

  • How they get unusually high customer engagement 

  • Their secret to keeping the momentum after day 1

  • How to generate hype with the press and social media

…and much more!

Hope you enjoy the episode!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Chorda_Kickstarter_Artiphon.mp3
Category:kickstarter -- posted at: 9:00am EDT

When the lows are low and, for whatever reason, you run out of funding, how do you make it through?

Today’s guest has been through it all.

Their first Indiegogo campaign didn’t go as planned and at some point, they were left with only $200 in their bank account.

And yet, they persevered and have just raised  $2,229,648 on StartEngine for their life-changing product, a bionic hand by PSYONIC.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and entrepreneur Dr. Aadeel Akhtar dive into all the factors that contributed to a $2.2 million equity crowdfunding campaign. 

Here’s some of the things you’ll discover:

  • What they did differently the second time around

  • How to showcase the functionality of your products in creative new ways

  • How to make your content go viral on social media and even on places like WhatsApp

Hope you find the story as fun, enlightening, and inspirational as we did!

Book a Coaching Call with Sal

Sponsor: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show:

Direct download: Psyonic_StartEngine.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

The crowdfunding landscape is changing by the day, and so are the tactics needed to navigate it.

So, what are the strategies that work today?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Stan Deng about the tactics that went into a recent $1.8 million Kickstarter campaign!

They talk you through some of the steps you need to take to set yourself up for success like:

  • How to get your product recommended by professionals in your niche

  • Finding the right partners for your campaign

  • What to expect in the first months after the campaign launch

We hope that you take some good lessons and a fresh dose of inspiration out of today’s podcast episode. 

Also, please join our crowdfunding community on KickstarterForum.org or our lively Facebook group to share and discuss all things related to crowdfunding!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: NEWTRAL_MagicH_Kickstarter.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Even if you come up with a game-changing product idea, chances are it's a good fit for every single person out there.

And that’s perfectly alright!

So how can you leverage crowdfunding to reach that sweet spot of product-market fit?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Titus Chang about the tools they used to launch multiple successful crowdfunding campaigns in several different markets!

Titus shares some invaluable tips and advice, including:

  • What secret he learned about fulfillment
  • How their core values shaped the business and set it up for success
  •  What tools they used to bring backers to the campaign

Hope you enjoy the episode!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: LUFT_Duo_Indiegogo.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Doing an equity crowdfunding campaign is a more straightforward process than you might think.

Don’t take my word for it though, just listen to today’s story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the CEO of Blackbird Foods, Emanuel Storch, about the step-by-step process to raising a $2 million campaign on WeFunder!

You’ll discover:

  • What goes behind the scenes of a Reg D raise

  • How to schedule meetings with potential investors

  • How to find the right investors for your particular niche

…and much more!

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

 

Direct download: Blackbird_Foods.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Showing your community who you are can be just as important as showcasing your product. 

Yes, even those awkward first videos can be key to establishing trust with your potential backers. 

And today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator, entrepreneur, and designer Hannan Hakim who invented a new product in the cleaning category called Skadu M1.

You’ll hear how he and his team raised $147,010 on Kickstarter for it, including:

  • Their formula for making a winning project video 

  • How to strike the right balance between personal and professional in your updates

  • How to leverage your email newsletters to reach backers 

… and more!

It’s an incredible episode, hope you enjoy it!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Skadu_M1_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

If you’re planning to launch a Kickstarter, you’ll already know that the first 24 hours of your campaign are critical. 

So what are the actual steps you need to take in order to ensure a successful first day?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Min Jia about the pre-launch strategy that helped her team raise 126,632 on Kickstarter!

You’ll hear Min share her two biggest recommendations for a killer launch day, and more information like:

  • The key lessons she learned from designing bestseller products

  • Their strategy for making products stand out from the crowd

  • Tips for launching a campaign in the AI and robotics niche

Hope you enjoy today’s dose of inspiration and advice!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: HARO380_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

You’ll often hear that crowdfunding is about outperforming your competitors. But, there’s much more to it than that.

And today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Hong Kong-based crowdfunding expert Hunter Ma about everything that happened behind the scenes of a $139,870 Kickstarter campaign

You’ll learn:

  • How to create a winning pre-launch campaign plan 

  • Which marketing channel they used the most

  • Why he went to Kickstarter after several successful campaigns on Indiegogo

Hope you learn tons from today’s podcast episode!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Cocinare_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

If launching a regular crowdfunding campaign allows some room for trial and error, with Reg CF you need to know what to do every step of the way.

So, in this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Caroline Strzalka about all that goes into creating a million dollar equity crowdfunding campaign!

Caroline shares great insider tips such as:

  • How did they use LinkedIn in a targeted way to reach investors?

  • How did they build a compelling landing page and how often do they update it?

  • What strategic partnerships did they make to make their product really stand out?

It’s such a great interview, we hope you enjoy it as much as we did!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Overplay_Wefunder.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

One of the best-kept secrets in the crowdfunding space is the practice of testing.

You’ll be surprised how underrated testing is…and the impact it can have on your next crowdfunding campaign!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Robert Haddad who invested a lot of time and effort into product testing, and guess what? They doubled their funding goal already on the launch day!

Robert shares how some incredible tips for new founders like:

  • How the product got media mentions in publications like TIME magazine
  • Why you should consider creating a VIP group for your product idea
  • How we used crowdfunding to connect with early adopters and get his product into people’s hands.

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: JordiLight_Headlamp_Indiegogo_2.mp3
Category:crowdfunding -- posted at: 9:00am EDT

If you communicate with your community ahead of time, they will help you create an epic crowdfunding campaign. 

And today you’ll learn precisely why!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the founder of GOAT Tools, Michael O'Donnell, about communicating your product idea with your crowdfunding community and smashing your funding goal.

Michael shares incredible insight tips such as: 

  • how he involved backers in the product development process from day 1

  • what are some of the hidden costs when running a campaign

  • and his take on getting the product to the next step after the campaign’s over

If you’ve someone who has never created a product before, you’re gonna get a heck of a lot of inspiration from this episode. 

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: GOAT_Modular_Tool_Indiegogo.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Alright, I’ll say it: crowdfunding is not what it used to be ten years ago. 

So, today we take a deep dive into the crowdfunding strategies that work today and the ones that don’t work anymore.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the co-founder of Color+Light, Aaron Oppenheimer, about all the tiny steps that went into a mega successful 6-figure Indiegogo campaign!

Aaron shares some great insider information such as:

  • In what ways you can build credibility into your campaign

  • Why they decided not to rely on organic backers on the launch day

  • What social media channels they used to reach customers

It’s a really honest interview packed with practical tips and advice so prick your ears and make sure to take some notes!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Floura_Mini_Indiegogo.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Today's story is an incredible testament to the power of crowdfunding and listening to your crowd!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the co-founder of UNIT 1, Juan Garcia Mansilla, about everything that went into a $587,256 Kickstarter campaign!

Juan shares some incredible tips for new creators such as:

  • Why setting the project duration at 60 days became a winning strategy for them

  • What are some of the biggest misconceptions when it comes to launching a crowdfunding campaign? 

  • Why do they continue to use crowdfunding even though they don’t necessarily need it to lift a product off the ground? 

We hope you leave today’s episode with a deeper understanding of the mechanics of a crowdfunding campaign, and that you’ll actually put this info to practice.

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Unit_1_Aura_Kickstarter.mp3
Category:crowdfunding -- posted at: 9:00am EDT

When doing a crowdfunding campaign, you are also building a brand in the process. 

So, being transparent with your community from the start is a must, and that is one of the things that really set today’s guest up for success!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman talk to CEO of Inovelli Eric Hines about all the little steps that went into a $395,003 mega successful Indiegogo campaign!

You’ll hear:

  • Why they chose Indiegogo over other crowdfunding campaigns (and why this choice was key!) 

  • How long it took the team from prototype to launch

  • How they got spotted by Linus Tech Tips

..and more!

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

Direct download: Inovelli_-_mmWave_Smart_Switch_Indiegogo_2.mp3
Category:indiegogo -- posted at: 9:00am EDT

With equity crowdfunding, everyday people who believe in your company can invest in it. 

The burning question is, how do you convince them of your vision even in the early stages? 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and co-founders of R3 Printing Paul Sieradzki and Petra Wood delve into the communication strategy that raised a seven-figure campaign on StartEngine!

You’ll hear:

  • Why they chose StartEngine over Republic for their second campaign

  • What marketing tactics they applied

  • What methods they use to communicate with potential investors

Hope you enjoy it, learn great tips from it, and take some action!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: R3_Printing_StartEngine.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

There are new products launching on Kickstarter every single day. So, how to make sure you stand out from the crowd?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator Tayeb Boussalia about the lesser-known factors that go into creating a bestselling product. 

You’ll learn:

  • How Tayeb used Kicktraq to set his third campaign for success

  • Why he decided to run the campaign only for a week 

  • Why he chose to simplify the information on his Kickstarter page

We hope you enjoy the interview and that you’ll put the information into use this week!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Radcliffe_Le_Dome_Watch_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Launching a product, whether good or bad, doesn’t mean it’s going to skyrocket. And here’s why:

Anytime you see a successful Kickstarter, chances are there is a lot of money involved. 

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Anthony Tranchida speak about the things that go into a successful campaign from idea to budgeting to fulfillment. 

You’ll learn:

  • How to determine if your idea has potential to be successful on the market?

  • What should you know if you are considering doing Indiegogo InDemand? 

  • Why finding the right advertising partner is key

… and more! 

So take a pen and paper, and prepare yourself for a great listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Forever_Sponge_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

The only way to have a successful first day is to build a strong community before the launch day

So, what are some of the steps to get there?

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the COO of AEG, Ryan Dancey, whose game ‘Let’s Go! To Japan’ just raised $703,386 from over 11k backers on Kickstarter!

You’ll hear Ryan’s take on:

  • How to get more email sign-ups

  • Tapping into the crowdfunding network

  • Keeping your team motivated each step of the way

Enjoy and make sure to take some notes because this is a whopper of an interview!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Lets_Go_To_Japan_from_AEG_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Equity crowdfunding is a rising tide and it's set to lift all boats.

We’re not gonna lie though, even with this type of financing there are winners and losers.

So what are some of the winning strategies that really make the difference?

In this special episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the CEO of Aptera Motors, Steve Fambro, who just raised $1,346,750 on Republic for a revolutionary electric vehicle.

You’ll discover:

  • What marketing techniques they used to reach thousands of investors

  • How to come up with a killer elevator pitch

  • What skills and mindset it takes to turn an idea into game-changing technology

Hope you enjoy the episode!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Aptera.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Marketing your product on Kickstarter is just as important as creating it. So, where to start?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to CEO of Starget Tim Jung about the ins and outs of creating an epic page and video for your product! 

You’ll learn:

  • How his team raised a $80,179 Kickstarter from 331 backers from all over the world

  • How to make your product really stand out from the crowd

  • How to set the right budget for advertising your campaign

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Kit_Gym_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

One big perk of doing a crowdfunding campaign is that it already sets you apart from other brands out there. Here’s why:

You can offer your customers options that simply do not exist outside of Kickstarter.

Today’s story is a great example of that!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to self-published author Willow Winters who raised $192,697 from 691 backers on Kickstarter for her special edition books collection.

You’ll discover:

  • How she built an entire indie romance community on Kickstarter

  • How she kept her supporters engaged in between the campaigns

  • Some insider information on how the self-publishing industry has changed in recent years.

Hope this week’s episode gets you motivated and excited to take some action!

Book a Coaching Call with Sal

Sponsors: 

Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Special_Edition_Books_from_Willow_Winters__Lauren_Landish_1.mp3
Category:kickstarter -- posted at: 9:00am EDT

Equity crowdfunding is currently in its heyday. So how can you hit it big with your next campaign?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Scott Cahill and John Osborne about their $591,361 Republic campaign for a tech start-up called LEXI

Expect to learn:

  • Some key signs that you might be dealing with a scammer

  • How to communicate with prospective investors

  • And how to get the right media attention for your campaign

Hope you find it helpful and that it gives you that extra boost to keep going!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Lexi_Republic.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

It’s a tough choice to cancel your campaign but sometimes it might be the key to your future success. And today’s podcast guest is living proof of that!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to creator Marina Prospero who has raised over $1 million on Kickstarter and Indiegogo InDemand.

You’ll learn:

  • Why they canceled their first Kickstarter campaign and what they did differently the second time around

  • Why you need to secure your intellectual property (IP) when crowdfunding

  • How to time your campaign for the best results

…and much more! 

Hope you enjoy this episode and that you’ll take action on it this week!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Back_Transformer_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Brand building can really make or break a crowdfunding campaign. 

Today’s story is the ultimate example of that!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Kazaf Ye dive into the step-by-step plan that raised 6-figures on Kickstarter for his product Biigloo.

You’ll discover:

  • Kazaf’s proven tips on how to build trust with your audience

  • How to manage negative reviews from influencers

  • How to stand out from your competitors

Just take a pen and paper, and enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.


No need to sugarcoat it: equity crowdfunding is new, and many people are still skeptical about it. So why go with that route?

The thing is, there are people who believe in your passion project so much that want to help you scale it.

And as today’s story shows, fostering that relationship through equity crowdfunding can go a long way!  

In today’s episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the co-founder of Zencastr, Josh Nielsen, about all the steps that went into a $562,627 WeFunder campaign.

You’ll learn the factors that were critical to this success, including:

  • Why they chose Reg CF over a more traditional financing method

  • How they found the right team of people

  • The one thing they wish they have approached differently

Hope you enjoy this episode and take away some nuggets of gold when it comes to kicking off your next crowdfunding campaign. 

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Zencastr_WeFunder.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Every campaign is different, but if there’s one bit of advice that, when applied, works for every single creator, it’s this:

Listen to your crowd.

Even if you don’t have the ultimate landing page or messaging yet, your crowd will tell you what you might be missing, and today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Tom Sanderson delve into the ins and outs of a million-dollar Indiegogo campaign.

You’ll discover:

  • The three core things Tom and his team did in order to secure the campaign’s success

  • How to make a killer video even if you don’t have the budget for it

  • How to convert negative reviews into positive

Hope that you enjoy this episode and start acting on it this week!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Move_Plus_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

There are a lot of benefits to doing an equity crowdfunding campaign, but I'm not gonna lie, it’s not for everyone. Here’s why:

When you do an equity crowdfunding campaign, you have to be willing to give up a percentage of your company in order to raise capital. 

But if that’s something you are willing to do, you can do a mega-successful raise and today’s episode shows you how!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to CEO of Morari, Jeff Bennett, about the steps that went into his blockbuster $609,928 WeFunder campaign.

You’ll discover:

  • What tool helped them the most in building a solid network of investors

  • What investment from your community you need before you go live on WeFunder

  • How they built global traction (like getting featured on a Jimmy Kimmel show)

Hope you find this story as valuable, fun, and inspiring as we did!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: MORARI_INC_-_Wefunder.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Success takes a lot of time, hard work, and sometimes … one failed campaign along the way.

Such was the case with today's guest whose first campaign didn’t go exactly as planned but he didn’t stop.

He did it all over again, launched a second campaign, and, lo and behold, raised $103,200 on Indiegogo!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to creator Igor Koshutin about what he did differently to achieve this mega success.

You’ll learn:

  • His top 3 learning lessons from his first Kickstarter

  • Why he chose Indiegogo over Kickstarter the second time around

  • And how he built strong connections with his crowdfunding community around the world

Just grab a pen and paper, and enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Hipstar_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Today’s guest is living proof that if you are willing to put in the work and really listen to your audience, your campaign’s success is pretty much inevitable. 

 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Susie Harrison, the co-founder of a women-led startup that just raised $613,204 on Indiegogo for their bold new household management tool Hearth Display.

 

You’ll get some invaluable tips and information on:

  • The critical factors that led to their campaign’s success

  • The two things you should focus on to replicate it

  • The general rules of thumb that worked for them and which ones they advise against

 

Hope you enjoy it!

 

Book a Coaching Call with Sal

 

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Hearth_Indiegogo.mp3
Category:indiegogo -- posted at: 1:06am EDT

Equity crowdfunding is becoming all the rage right now. But here’s the bigger news:

It’s not rocket science to do a successful equity crowdfunding campaign and today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the CEO of Altwork Che Voigt, who is the only person in the crowdfunding history to raise both a Republic and Seedrs campaign!

You’ll hear his top insider tips for founders, including:

  • Why choose equity crowdfunding over venture capital?

  • How long does it take to build a big fanbase on Seedrs? 

  • What is the one thing most people underestimate when it comes to doing an equity crowdfunding campaign?

We hope you enjoy the interview! 


Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Altwork_Seedrs.mp3
Category:equity crowdfunding -- posted at: 9:30am EDT

A clear mission and values are key to building a great brand, but you already know that, right? 

What you probably don’t know is how to strike the right chord when communicating these to your audience.

That’s just one of many great insights you’ll get from this episode!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Eric Fabian delve into the process of building a brand from scratch using crowdfunding platforms like Kickstarter and Indiegogo.

You’ll discover:

  • How to launch (not one, but two) successful campaigns 

  • How to build a brand that people truly care about

  • How to price your product in the early stages

Hope you make the most out of today’s show!

Book a Coaching Call with Sal or text at + 8573656491

Sour House Links:

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Sour_House.mp3
Category:indiegogo -- posted at: 9:30am EDT

Platforms like Kickstarter and Indiegogo offer a big opportunity for your business but there is another way you can raise money from the crowd.

You’ve guessed it right! We’re talking about equity crowdfunding which recently became one of the fastest-growing crowdfunding models.

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Nick Raimondo whose startup raised £128, 707 from 129 investors on equity crowdfunding platform Seedrs. 

Nick shares his best tips and hard-learned lessons, including: 

  • The social media platform that helped them attract most investors

  • How to determine the valuation of your idea

  • And the two things you need to sort out in order to blow past your funding goal

Whether or not you are considering an equity crowdfunding raise, we recommend watching this space, and today’s show shows why. 

Hope you enjoy it!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Marvins_Den_Seedrs.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

If you’re a first-time creator, you might think of Kickstarter as a pretty scary place. Today’s story challenges you to think again!

It took our guest four years of planning, product development, and figuring out things they didn’t even know existed. But when the campaign went live on Kickstarter, it was fully funded in four hours!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator Dor Sakal about what really went into launching his first board game, Cube Monster, and making it a wild success!

You’ll hear Dor share:

  • What marketing channels helped them attract over 1000 backers
  • The thought process that went into the game design
  • The product development strategies that kept him going when things got tough

…and other lessons he and his team learned along the way so you can dive into your first campaign head-on.

Hope it helps you and motivates you to start working on turning that dream project into reality!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Cube_Monster_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

With new brands and products emerging every day, how to actually break through the noise?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Hong Kong creator Eric Tong talk you through the PR and marketing tactics that went into two killer crowdfunding campaigns for a sustainable product. 

You’ll learn:

  • How to use PR to spread the word about your product in and beyond the crowdfunding space
  • How to keep the momentum after the campaign launch
  • And how to time your campaign for the best results

Plus, Eric shares an insider hack on how to build trust with your future backers that you won't find on a Google search.

Hope you get some valuable information and inspiration from today’s show!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Folding_Travel_Cutlery_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Let’s say you have a killer idea for a business or product. Now what?

Today’s podcast guest stumbled upon a problem and instead of leaving it to the experts, they decided to come up with their own solution. 

And they didn’t stop there. They launched it on Indiegogo where it raised €168,653 from 785 backers!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to creator Vitalijus Majorovas about the steps they took to set the campaign up for success and the lessons they learned along the way.

These include:

  • How they got reviews in the early stages
  • How they drove traffic to their landing page
  • What they learned about making strategic partnerships

It has both practical advice and great insights, and we hope you take away as much as you can from it.

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Pulsetto_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Crowdfunding is a great tool for creatives, but is there anything in it for startup founders?

Today we dive into this topic with one of the leading experts in the alternative investment landscape and co-founder of Propel(X), Swati Chaturvedi.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Swati Chaturvedi are talking you through everything you need to know about this alternative style of investment crowdfunding, including:

  • What are the types of companies they typically work with? 
  • What are the things that really get an investor's appetite for a project?
  • And what is the best place to get started if you don't have any track record yet?

We get into all of this and more!

Hope you enjoy it, and if you do, please let us know by leaving a positive rating or review on iTunes.

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: PropeIX.mp3
Category:crowdfunding -- posted at: 9:00am EDT

When it comes to executing your ideas, having passion is key but also, let's face it, temporary. So, how do you turn your passion into a process and eventually, success?

We are privileged to have multimedia artist and entrepreneur Justin Love on the show today to share the process that helped them launch a killer crowdfunding campaign and build an entire business from scratch!

Expect to get some actionable steps and insider information on:

  • How to build an amazing lead list
  • How to secure a high conversion rate
  • How to time your launch for the best results

And much more!

We hope this episode inspires you, informs you, and gives you that wee nudge to start putting all that knowledge into practice!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: MaestroDMX_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

If you've watched this space closely, you already know there have been some BIG shifts in the crowdfunding landscape over the last year…

In case you haven’t, don’t worry because with today’s podcast we've got you covered!

In this episode of the Crowdfunding Demystified podcast, you’ll hear our host Salvador Briggman delve into the major trends that have shaped the crowdfunding industry over the last year and the things that you should have on your radar for 2023!

We also get into some insider information you need to know if you are planning a crowdfunding campaign next year such as:

  • An emerging crowdfunding model that you should keep an eye on
  • The drawbacks we’ve consistently seen in the industry over the last few years
  • Which platform is the best fit for your project

We hope you leave with some great insights and advice that will motivate you to launch your next campaign!

Book a Coaching Call with Sal

*Correcting Numbers: 574,262 projects

Direct download: 2023_Best_Year_of_Your_Life.mp3
Category:crowdfunding -- posted at: 9:00am EDT

In this podcast episode, we debunk the most common myths about starting your own podcast.

We also dive deep into the crowdfunding platform that has helped so many independent creators earn a living on a recurring basis!

In this episode of the Crowdfunding Demystified, you’ll hear Salvador Briggman and creator Allison Gill talk about how she built a widely successful podcast that mixes news and comedy!

You’re going to get the inside scoop on:

  • What a successful podcast monetization strategy looks like 
  • Are subscription-based crowdfunding platforms like Patreon the right option for you?
  • Do you need to consider a multi-tier plan for your Patreon campaign?

If you are looking into starting your own podcast or growing your existing show, this is an episode you don’t want to miss.

Hope you enjoy it! 

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Clean_Up_on_Aisle_45_-_MP3_Format.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Today we take a deep dive into an emerging trend that no one really talks about: 

More and more creators who are doing Kickstarter campaigns are also doing an equity crowdfunding raise…and are absolutely killing it!

Our guest’s story is a brilliant example of that. 

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and Elimelech Packouz, creator of Instafloss, go through the strategies that helped him build this incredible momentum and get $2.5 million in pre-orders. 

You’ll learn:

  • How to build a loyal customer base before the Kickstarter launch?
  • How to make the best use of your email lists?
  • What are the potential pitfalls as your brand starts to scale?

There’s a big crowd out there ready to support you, invest in your idea, or build your brand with you, and this episode will help you get closer to it.

Hope you enjoy it!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: EP424_Instafloss_-_MP3_Format.mp3
Category:kickstarter -- posted at: 9:00am EDT

One of the most common questions when it comes to creating a new product is, where the heck should I start? 

Having an idea is only where the journey begins. If you want to learn about steps that come after - from design to prototyping to marketing - you’ll definitely want to listen to this podcast episode.

In this podcast episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and product development expert Noah McNeely delve into:

  • The step-by-step process of creating a product from concept to prototyping to fundraising
  • How and when you should start gathering feedback from end users 
  • The key criteria for the market success of a new product

… and much more.

We hope you’ll leave this podcast episode one step closer to turning your idea to life!

So grab a pen and paper and enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Product_Quickstart_FINAL_-_MP3_Format.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Today’s story defies some of the widely-held beliefs about what’s needed to launch a campaign, like the need to quit your full-time job, to have $50,000 for marketing it, or to have an army of collaborators to help you out.

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman talk to Imran Haq, who raised over £115k on Kickstarter and Indiegogo and attracted 772 backers for his unique miniature watch cufflinks.

Imran will share the tips and strategies he learned while preparing for his first Kickstarter campaign and the lessons learned on starting his own business such as:

  • The tool he used to transform his first landing page into a descriptive and eye-catching one 
  • What is the one thing that’s more important than having a great pre-campaign?
  • And what is the problem that everybody who starts their own business faces?

We hope you’ll walk away with some actionable steps and tips for your next campaign!

Hope you enjoy the show!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Miniature_Watch_Cufflinks_Kickstarter_-_MP3_Format.mp3
Category:kickstarter -- posted at: 9:00am EDT

You’ve probably heard about the messy creative. If you’re here, chances are you are a messy creative yourself (aren’t we all?).

But here’s some good news: there are smart ways you can organize your creative work and tasks more efficiently, and today's podcast episode is just about that!

We’ve brought an expert on the show today who’s going to share the tactics and tools she has used multiple times to turn her ideas into physical products. 

So, in this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Romina Espinosa delve into the process she has created for herself and the actionable steps you can take to build a system that’s right for you. 

You’ll discover:

  • What’s the starting point when it comes to choosing a productivity system?
  • Do you need different systems for the different types of creative work you are doing?
  • And why fear of success might be one of the things holding you back?

Hope you find it useful and if you do, please let us know by leaving a positive rating or review.

Enjoy the listen!

Book a Coaching Call with Sal

Link Resources:

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: The_REDROMINA_Ver1.mp3
Category:blogging -- posted at: 9:00am EDT

Our guest's entrepreneurial journey began in 2009 with a simple e-commerce business.

Things didn’t go as planned and the global financial crisis at the time didn’t help. 

Eventually, the business didn’t survive but it helped them come up with a unique product that got fully funded on Kickstarter in just 3 hours and recently attracted $163,556 on Indiegogo!

We’re talking about Eric K, the creator of a unique water system who launched successful campaigns on Kickstarter and Indiegogo and smashed their funding goal for both!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Eric are going to get into what it takes to convert your idea into reality and more insider information like:

  • How long before the launch should you engage pre-existing customers?
  • What marketing tools did they use to reach new audiences?
  • What has helped them a lot to smash their funding goal on Indiegogo?

Hope you enjoy the story!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: U1_Stylish_Countertop_4-in-1_water_filter_Indiegogo-revised_V3.mp3
Category:indiegogo -- posted at: 9:00am EDT

What is the best and most overlooked piece of advice when it comes to becoming a crowdfunding success?

It’s all about starting small and being consistent.

Yeah, it is that simple and today’s show proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and creator Ricardo Evangelho delve into the repeatable strategy that he and his team developed to raise 10 successful campaigns.

You’ll learn some great insights that Ricardo has learned during the process, including:

  • What really causes a community to form around a specific project?
  • What is working really well and what doesn’t when it comes to Kickstarter? 
  • How does Patreon interface with their business model?

Hope you get a lot from today’s episode and that you’ll actually apply some of these tricks to your next campaign!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Humblewood_Tales_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

What is one of the most common mistakes first-time creators make?

Here’s a small hint: it has to do with finding the right balance between getting people’s feedback on your product and keeping your idea private. 

In today’s episode of the Crowdfunding Demystified podcast Salvador Briggman and 6-time Kickstarter success Dave Zuverink explore this further and discuss what actually goes into launching a product that people genuinely want to support, buy, and own like mad!

You’ll get insider advice and information on:

  • How can you build momentum ahead of the product launch?
  • How did Dave go from a small Etsy store owner to raising a whopping $215k campaign?
  • And what are the different steps to the product development process? 

Hope you enjoy it!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Focus_Timer_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Today’s podcast episode answers the question now on everyone’s lips:

“Can I really crowdfund my way to a new career path?”

Our guest was a bit skeptical about this when he first learned about crowdfunding in 2009… and was proven pretty wrong.

We are thrilled to have creator Ray Chou on the show who has launched 19 successful campaigns over the last 10 years!

He learned tons along the way and in this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and Ray delve into the hard-learned lessons and strategies that set them up for success. 

You’ll learn:

  • What was one of the biggest factors to the success of their campaign? 
  • What checklist do they go through before going live?
  • And should you consider doing an early-bird special?

… and much more!

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Skies_of_Fire_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

One question that keeps coming up in my calls with students is:

How to launch a campaign that stands out?

Today’s episode holds a lot of the answers!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Nick Murray about the strategies and tools that helped him and his partner launch a campaign that really stands out!

Expect to hear insider guidance, tips for founders, and more great information on:

  • Proven ways to build product credibility from scratch
  • Why working with a designer may be key to success
  • And what is the one tool that a lot of creators don’t utilize to promote their product but has massively helped Nick reach new audiences?

Hope you enjoy it!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Trailblazers_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

You might think that securing product reviews is key to building credibility and running a successful campaign.

Think again!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Joshua Blackburn, the creator of League of the Lexicon, who raised £379,062 on Kickstarter without pursuing conventional wisdom and really going with his gut instead.

You’ll discover:

  • How did they achieve that mega success without any product reviews?
  • What pre-launch marketing tactics did they use to get their Kickstarter sign-up numbers up high?
  • And how to keep that momentum?

This episode is so inspiring but also jam-packed with tactical advice that goes beyond conventional wisdom.

So, take a pen and paper, and enjoy the listen! 

My Warchest of Tools - The Kickstarter Mentor Package

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: League_of_the_Lexicon_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

What’s the secret to launching a killer Kickstarter campaign?

It’s not having a perfect page (though that doesn’t hurt!).

It’s about dreaming big and taking action and in today’s show, we deep dive into what that actually looks like in real life!

We are so excited to have author and creator Phoenix Grey speak to Salvador Briggman on today’s show about how she managed to turn her idea into reality, get people excited about it, and hit her funding goal, all of which within a very, very short timeline and with limited resources!

You’ll learn:

  • Why did she launch on Kickstarter instead of using more traditional publishing methods?
  • The dos and don'ts of doing the marketing entirely on your own
  • And what is her biggest piece of advice to first-time creators?

Grab a pen and paper, and get ready to be inspired!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Lewd_Dungeon_Adventures_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Forget everything you’ve heard about running a successful campaign.

No matter who you are, where you are, or what you do for a living, you can do a successful campaign as long as you check some of the boxes that we talk about in today’s podcast!

One thing we really hope you’ll take away from this show is that this is possible.

We are so privileged to have creator Joon Sang Lee speak about how he and his partner attracted over £330k from more than 1500 backers on Kickstarter for their game-changing product, Abacus Series.

In this episode of the Crowdfunding Demystified podcast, you’re going to discover:

  • How have different marketing tools like Discord helped them build such an engaged community?
  • What is the best way to gauge interest and get people in?
  • And does Joon really wish someone had told him in the beginning?

 

Sponsor: 

    • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Abacus_Series_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Ever wondered what separates an epic business idea from a successful venture?

In this episode, we delve deep into this topic and the practical steps that turned a board game idea into a €129,115 Kickstarter!

In today’s episode of the Crowdfunding Demystified podcast Salvador Briggman speaks to Lan Krajncic, the brain behind the tabletop game Silver Coin which got over 1,480 backers.

From an initial idea to product development to launch strategy, Lan will share the tools and tactics they used each step of the way to achieve this success, including:

  • What checklist do you need to go through before hitting the “Go live” button?
  • How to prepare for some of the unexpected things that could happen after the launch?
  • What conversion rates can you expect from the different launch activities?

Today’s story was both practical and inspirational, and we hope you’ll also enjoy it.

Register for Sal’s Intensive Masterclass

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Silver_Coin__Age_of_Monster_Hunters_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Big ideas start small and today’s episode is a great testament to that! 

You’re gonna learn about all the incredible things that one small decision can lead to such as coming up with an epic product and raising $1.8 million on Kickstarter for it.

In this episode of the Demystified podcast, Salvador Briggman talks to Luke Campbell, the creator of wireless earbuds NuraTrue, about all the micro steps, tactics and tools that went into this mega success.

Luke will share some great tips and insight information on:

  • How has the crowdfunding space changed since their first campaign 5 years ago?
  • How did they get great PR for their latest campaign?
  • What is the tool they use for managing backer information?

…but also much more! Today’s show is packed with useful information so grab a pen and paper, and enjoy the listen!

Book a Coaching Call with Sal

Sponsors:

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Nura_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Here’s an unpopular opinion: you can launch a successful Kickstarter without spending a dime on marketing.

Sounds crazy, right?

Wait till you hear from today’s guest who has managed to raise €181,627 from 3,062 backers on Kickstarter without any.marketing.budget.at.all.

But what really goes into building such a strong community?

In today’s episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Marc Tuinier about the pre-launch tactics and tools he used to achieve that and bring truly incredible products to the market, PenTips and PenMat for iPad.

You’ll learn:

  • What has led to the success of the campaign aside from the traditional tools?
  • How to bridge the gap between the customer and your product?
  • Some top tips for killer project management that anyone can apply

Just grab a pen and paper. You’re going to need it!

Book a Coaching Call with Sal

Sponsors:

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: PenMat_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

What if I tell you that you can be an artist, podcaster, writer, or creative doing whatever you love full-time and get properly paid for it?

Or even better, have a community of raving fans that pays you each month to continue creating?

Enter Patreon, a subscription-based crowdfunding platform. In today’s episode of the Crowdfunding Demystified podcast, we take a deep dive into the key things you should know about the platform:

  • How does it fare compared to other crowdfunding platforms?
  • How much can you earn with Patreon?
  • And why should it be on your radar?

You’ll also get insight into a new tool that you can use to make the platform work for you and your creative growth.

Hope you enjoy it!

Get a copy of Sal’s Tricks for Launching a Successful Patreon 

Sponsors:

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Patreon_Podcast_MASTER.mp3
Category:crowdfunding -- posted at: 9:00am EDT

What is the one thing that all successful founders have in common?

They have a very strong vision (and often quirky habits, apparently).

In today’s show, we explore how an incredible startup has managed to unite so many people around its vision and raise over $9 million to bring its products to the world!

So in this episode of the Demystified Crowdfunding podcast, Salvador Briggman speaks to the co-founder of Gryphon John Wu about the things he and his team have done behind the scenes to unlock this massive success.

You’ll hear great insider tips and information on:

  • How to create a highly impactful offer that people will want to invest in?
  • Reg CF vs. VC - which one is right for you?
  • What is the one thing he learned from doing the first Kickstarter that he then applied in the next campaigns?

You’re going to love this story! We surely did!

Book a Coaching Call with Sal

Sponsors:

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Gryphon_Republic_MASTER.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

You often hear about the things that you should do in order to launch a successful campaign. But what is the #1 thing you shouldn’t do?

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Matt Henderson who along with his partner has raised multiple Kickstarter campaigns for their battle map books.

Matt will share the key lesson he learned along the way, including:

  • How to build an international community around your product
  • How to keep the momentum in-between the campaigns
  • And what are the different phases of launching?

If you are ready to start your crowdfunding journey and to learn how to really evolve it over time, this one is not to be missed!

Book a Coaching Call with Sal

Sponsors:

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: RPG_Encounter_Toolboxes_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Ever wondered what goes into a first-time Kickstarter that blows way past its goal?

It all starts with community, and today’s guest will share exactly why!

In this episode of the Crowdfunding Demystified podcast, we have female author Sherrilyn Kenyon on the show who has managed to raise $1,038,010 from 4,252 backers on Kickstarter for the special edition of her books, Acheron's & Styxx.

That’s twice past her funding goal!

You’ll hear her shared great insider tips and information on:

  • Is Kickstarter a good option when raising for a book?
  • How to involve your fan base in the campaign
  • What is the one thing Sherrilyn wishes she knew before launching?

Whether you are an inspiring writer looking for an alternative way to fund your book or are just curious about how to smash your first-time campaign, we promise this one is well worth your time!

Enjoy!

Book a Coaching Call with Sal

Sponsors:

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Acheron___Styxx_Novel-Book_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Whether you want to raise funds for your business or passion project, there is a crowdfunding platform that’s perfect for your needs.

Don’t just take our word for it, listen to what today’s guest, Manuel Godoy, has to say about successfully raising on WeFunder, Kickstarter, and Patreon.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Manuel about his recent six-figure Kickstarter for Black Sands’ Anniversary Edition

But the conversation goes way beyond that! Expect invaluable tips on:

  • How is doing a Kickstarter different from running a Patreon campaign?
  • How to cultivate an audience that will actually help grow your business?
  • What is the way to build excitement around your product without social media? 

So, grab a pen and paper and enjoy the listen! 

Get a copy of Sal’s Tricks for Launching a Successful Patreon Campaign

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Black_Sands_Anniversary_Edition_Limited_Prints_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

One thing that often gets left behind in all the talk about crowdfunding is what happens before you hit the ‘Go Live’ button. It’s the small steps that go a long way and today’s story proves just that!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the co-founder of Sourhouse, Erik Fabian, who has managed to raise a six-figure on Indiegogo for a product that people passionately love. How cool is that?

You’ll hear Erik share the pre-launch tactics for launching a successful campaign, including:

  • How to move from product development to marketing
  • Making the best out of different marketing channels
  • Tips on nailing your fulfilment planning 

…and more! All you need is a pen, paper, and a willing ear to hear all the small steps that will set your next campaign up for success!

Book a Coaching Call

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Goldie_Indiegogo_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Equity crowdfunding may sound a bit complex at first but it’s not. Especially if you hear about it from someone with tons of industry experience.

So, in today’s Crowdfunding Demystified podcast, we speak to one of the legends in the crowdfunding space, Jonny Price of WeFunder, about all the exciting things that have been happening in the industry recently, including an exciting initiative by WeFunder coming up!

Jonny will share some expert tips and more great information on:

  • Is WeFunder suitable for your project?
  • How are founders supported with the campaign launch?
  • What type of legal support will you need along the way?

Whether or not you are new to the equity crowdfunding space, we promise you’ll leave today’s show armed with some fresh insights!

Get an exclusive free copy of Sal’s Equity Crowdfunding Explained Audiobook

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Community_Round_by_WeFunder_MASTER.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Here’s a little inside tip: 

Crowdfunding is hot right now but it’s still the road less travelled. Ever wonder why?

Simply put, because there is plenty of information out there but too little of it is designed to equip you with the exact tools to get you started. 

So, in this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the founder of Nuudii System, Annette Azan, about how she crushed her Kickstarter goal and reached 4,323 backers for her revolutionary product.

Expect expert guidance on:

  • How to skyrocket product launch to $360,793 Kickstarter mega success
  • Using brand storytelling to keep the crowdfunding momentum
  • Nailing the team-building aspect of your project

Spoiler alert: you’re going to love it!

Find out more about Sal’s Kickstarter Launch Formula Audiobook

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Nuudii_System_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Creativity is key but it is not everything when it comes to realizing your ideas.

That’s precisely where crowdfunding comes in!

So, in today’s Crowdfunding Demystified episode, you’ll hear from creator Adrien Beyk about how he made a six-figure success out of his first two crowdfunding campaigns. 

This includes advice on:

  • How a soft launch can set up your product to success
  • How to reach 1,000 backers with your first crowdfunding campaign
  • Best practices that helped Quanta Vici raise $129,712 with Kickstarter

We hope you will find his story as inspiring as we did!

Learn more about Sal’s Kickstarter Mentor Package

Sponsors:

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Smart_Heated_Slim_Jackets___Leather_Gloves_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

One of the main things about crowdfunding I find really cool is the fact that you can literally do it all!

Whether that be a physical product, software, or service, no ideano matter how out of the box they may seemis off the table in terms of what can be successfully funded. 

If your idea is based around entertainment like games, comics, or in this case, a movie franchise, today is going to be an awesome episode for you!

In today’s episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to Stephen and Jason, who form the team behind Onedoor Studios and the Calculated Sequels campaign.

The campaign’s goal is to invite investors to “own part of three global YA movie franchise sequels produced for major studio release.”

In this episode, Stephen and Jason reveal: 

  • What it takes to raise capital for an entertainment project
  • How to connect with your audience and investors
  • What obstacles to expect with regulation crowdfunding and how to overcome them

Today is an amazing opportunity to gain insight into the steps needed for a successful crowdfunding campaign. Stephen and Jason were extremely transparent in this episode!

As always, make sure you stay dialed in and take note of what’s working for your own crowdfunding journey!

Resources and Tools Mentioned on the Show

Direct download: CALCULATED_SEQUELS_WeFunder_MASTER.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Entrepreneurship is an amazing thing!

It allows us to follow our dreams, meet new people and make money in the process.

Yet, it’s one of the hardest things you can do!

Honestly, there are few things more complicated than starting a business.

From the advice and knowledge of guests I’ve had on the show, we know that idea generation and brainstorming are critical parts of the creative process.

However, to build a project from an idea, you first need to identify what problem your idea solves and how it will be used to benefit people’s lives.

That’s exactly what today’s guests struggled with for years!

Then, they had that lightbulb moment that changed their lives forever.

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to Hans and Andreas, the creators behind Canairi, an innovative, fresh air monitor.

The product is inspired by canaries historically being used to detect deadly gases in mines. Similarly, when the indoor air quality is poor, this handy gadget will drop down until the air is clean and brings it back to life.

In this episode, Hans and Andreas share:

  • Coping with a project that took off in just a few hours
  • How they were able to come up with a product that solved a problem and where the inspiration came from
  • What went into a year of pre-launch planning

If you are struggling with the problem-solving aspect of your idea, this is the episode for you.

As always, tune in, take note, and be inspired!

Resources and Tools Mentioned on the Show

 

Direct download: Canairi_-_Fresh_Air_Monitor_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Have you ever had an idea for a product, launched a Kickstarter campaign to fund it, and raised millions of dollars?

I’m going to have a guess and say no (or at least not yet).

But what’s stopping you from achieving your Kickstarter goal?

What about surpassing it by a massive 326%?

That’s exactly what happened with today’s guest, as they raised an astonishing $1,067,395 for their Kickstarter project!

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to the creator of Dead by Daylight, David, who explains how this survival horror board game attracted 11,546 backers!

In this episode, David shares:

  • The formula he has mastered after twenty-four crowdfunding campaigns
  • Why he chose Kickstarter over other crowdfunding platforms
  • How to successfully launch gaming projects

As someone with over ten years of experience crowdfunding, the wealth of knowledge David possesses is astounding, and he’s taken the time to share it with us!

Soak it up and use it to smash your goals!

Resources and Tools Mentioned on the Show

Direct download: Dead_by_Daylight__The_Board_Game_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

I’m sure you’ve heard the saying, “If it were easy, everyone would be doing it.”

Is that true as it relates to Kickstarter?

If you have been with me for any length of time, you know my answer: I don’t think so!

As someone who has had the privilege of speaking to guests of many successful Kickstarter projects, my answer should come as no surprise.

However, if you take note of tips, tricks, and techniques used by the multitude of guests I’ve had on my podcast, you’ll start to visualize and plan the necessary steps to make your crowdfunding dreams a reality.

Today’s episode is just another opportunity for you to learn how to utilize current trends and media to benefit your own campaign.

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to the team behind Plufl, Noah and Yuki, a premium bed engineered to provide the optimal napping experience.

It was “created to maximize comfort and foster a sense of security, delivering relief for those who have ADHD, stress, and anxiety-related issues.”

In this episode, you’ll learn how:

  • Plufl was able to go viral on TikTok
  • To enter the world of entrepreneurship without any specific skills
  • To utilize effective product prototyping
  • Social media can be a potent tool for your project

The fact that the creators behind Plufl were students with near-zero entrepreneurial and TikTok experience is really inspiring.

Even with that lack of experience, they raised over $290K with nearly 800 backers on Kickstarter!

So hopefully, any doubts regarding your skills or inexperience disappear after listening to this episode.

Resources and Tools Mentioned on the Show

Direct download: Plufl_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Let me guess: You’re looking to raise six figures or more with crowdfunding but have no idea where to start?

Or maybe you already own a company but want to raise funds for a specific project…like…say…a software that will take your existing business to new heights!

Brace yourself because I’m going to blow your mind.

Today’s guest raised over $300,000 for their crowdfunding campaign!

In today’s episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to the founder and CEO of Kidcaboo, Rebecca, as she discusses the steps taken to achieve success with this project.

The passion behind the project was to bring “safety, flexibility, and freedom to today’s busy parents, specifically working mothers, who should NEVER have to downplay their ambitions.”

This is achieved through a platform for driving nannies to provide ridesharing, specifically for kids.

While tuning in, you’ll learn:

  • How to identify a problem and attract backers for the solution
  • How to scale effectively
  • What is needed to make a splash in a huge market
  • How to raise funds even if you aren’t particularly good at sales

If you are looking to expand your project with regulation crowdfunding platforms like WeFunder…

This is an episode you NEED to listen to!

Resources and Tools Mentioned on the Show

Direct download: Kidcaboo_WeFunder_MASTER.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

There is no question that reaching your crowdfunding goal is probably the number one priority for your product.

The problem is, how do you actually reach that goal?

That goalpost figure you’ve set for your project, the amount that will change your life?

Well, today’s episode features a guest who has run many successful crowdfunding campaigns and absolutely smashed their goal with their latest project.

Tune in and learn how you can too!

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to the creator of Nebia Towel, Philip, who discusses his success crowdfunding the project.

The goal of this product was to “make the world’s first towel made from repurposed pre and post-consumer recycled textiles.

During the conversation, Philip sheds light on:

  • Co-founding Nebia and his five campaigns on Kickstarter
  • Effective marketing for sustainable products
  • How to get started with zero entrepreneurial experience
  • Building trust with your backers

With Philip’s experience as a million-dollar Kickstarter creator and how transparent he is about his campaigns on the podcast, this is an episode that anyone preparing for launch would be crazy to miss!

Resources and Tools Mentioned on the Show

 

 

Direct download: Nebia_Towel_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

We’ve all had these thoughts at some point, whether you are seriously considering crowdfunding your product or just throwing out ideas...

“How do I create a product people actually want to buy?”

“What do I need to do to give backers the same excitement in my product that I have?”

Well, I have great news for you!

Today’s guest will break down exactly what happens behind the scenes in making both a beautiful, well-designed product and pitch videos that leave the viewer enthralled!

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to the founder of Elevated Craft, Adam, who discusses his recent Kickstarter campaign, the Hybrid Cocktail Glass.

“Beautifully designed and meticulously crafted to elevate your cocktail experience,” this elegant product raised over $700K with the backing of over 4,900 individuals!

You’ll hear how he achieved this and receive extremely valuable information to take with you in your crowdfunding journey, including:

  • How to add the “X” factor to your product
  • How to keep your campaign running during unprecedented times
  • Creating the perfect pitch for your product
  • SMS versus email marketing

This campaign, plus Adam’s last, raised a combined total of over $2.5 million in crowdfunding!

The necessity for you to tune in to today’s episode really speaks for itself.

Resources and Tools Mentioned on the Show

Direct download: Hybrid_Cocktail_Glass_Kickstarter_MASTERb.mp3
Category:kickstarter -- posted at: 9:00am EDT

Kickstarter has become an enormous platform that many entrepreneurs use to get their ideas off the ground.

Thousands of people have successfully raised money through this type of crowdfunding, and it stands to reason that there are many best practices.

You’d be crazy not to know or use this information for your own startup!

Today’s guest will reveal exactly how they raised over $400,000 with the backing of over 7,000 investors for their latest campaign, Passport III!

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to Tom about his role in the successful fundraising for the product.

The Passport III is an all-in-one 65W adapter for both home and travel. It’s a small, minimalist adapter with multiple interchangeable prongs that enables you to use your devices worldwide.

You will also hear Tom discuss:

  • How to effectively communicate your brand image, including utilizing social media
  • The benefits of Kickstarter compared to other crowdfunding platforms
  • How he addresses pricing a product and issues that may arise with it

With Tom’s involvement in nine other campaigns, I’ve got no doubt you’ll gain knowledge that will take your crowdfunding game to the next level after tuning in to this episode!

Resources and Tools Mentioned on the Show

Direct download: Passport_III_Kickstarter_MASTER.mp3
Category:kickstarter -- posted at: 9:00am EDT

Have you ever watched a crowdfunding campaign raise millions of dollars and wondered, “how the heck do I do that?”

Does the magic of getting startup funding seem like an elusive fairytale?

Today’s guest’s crowdfunding experience might just help turn your dreams into actuality! They’re here to reveal exactly how they were able to raise an astonishing $1.3 million for their startup on WeFunder.

In this episode of Crowdfunding Demystified, you’ll hear Salvador Briggman talk to Patrick, President and CEO of GroGuru.

GroGuru provides a software solution that links with a wireless underground system (WUGS) to provide farmers with a technology to make money while conserving water and increasing crop yield.

Patrick has had extensive experience in the industry of raising capital. He has raised billions of dollars for startups in the past!

In today’s episode, Patrick reveals: 

  • What inspired him to go from angel investor to taking the reins of this particular campaign
  • The ups and downs of raising capital for startups
  • Advice from someone who has been through many crowdfunding campaigns

With his wealth of knowledge and experience in crowdfunding, this is an episode you’ll definitely need a fresh notepad for!

Resources and Tools Mentioned on the Show

Direct download: Groguru_WeFunder_MASTER.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT