Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

I'm about to share a secret.

You don't need a massive email list to raise thousands and thousands of dollars on Kickstarter.

You don't need a huge social media following either!

Don't believe me?

I brought on Deepti, a member of the PHIRO Kickstarter campaign, to share her experience on Kickstarter.

She reveals the number of email addresses the team collected before launching (it's surprising), and why they were so successful!

Get the show notes: http://wp.me/p2TAu9-2xx

Direct download: EP_70_The_Actual_Tactics_Used_to_Raise_81380_on_Kickstarter.mp3
Category:kickstarter -- posted at: 11:41am EDT

Hey guys! I was asked what I've learned since going full time on my business. 

I hope that some of my insights are helpful, and as always, I invite feedback via an iTunes review :). 

In this episode you’ll learn: 

  • The one thing that you need to be successful in business
  • How I got through some of the difficult times in my life 
  • Ways to learn quickly and beat your competitors
  • How to stand out among so many voices

 


Recently, with the passage and implementation of Title III of the Jobs Act, everyday Americans can now invest in startups.

It's gone from a pool of 3.5 million accredited investors to a huge lake of 240 million potential investors.

Now, you can invest in the next Facebook!

If you're the next Uber, you can raise capital from people around the country to fuel the growth of your startup company.

To answer all of your questions and demystify this new equity crowdfunding arena, I brought Darren Marble on the podcast, who runs a crowdfunding agency and is an expert in this emerging space.

Get the show notes: http://wp.me/p2TAu9-2xg


If you're reading this, you're already doing what 90% of creators DON'T do before launching a crowdfunding campaign. 

And that's create a launch strategy!

But, it's hard to craft a plan, figure out the Kickstarter or Indiegogo marketplace, and line up backers before you launch. 

Heck, it's even hard to figure out whether or not your product or project is a good fit for crowdfunding!

That's why I brought Elena Mikhaylova onto the podcast to share what she's learned from consulting on literally 100+ crowdfunding campaigns. 

This is the perfect podcast episode to listen to if you want to get the real deal on crowdfunding, straight out of the mouth of an industry veteran. 

Get the show notes here: http://wp.me/p2TAu9-2x4

Direct download: EP_67_The_Expert_Strategy_This_Crowdfunding_Campaign_Manager_Uses.mp3
Category:crowdfunding -- posted at: 10:00am EDT

In this podcast episode, you'll learn:

  • How the new Kickbooster tool works
  • The process of launching a software product
  • The importance of an mvp (minimum viable product)
  • Why you need to set up a lead funnel to test demand.
  • The number of campaigns that have gone through the program so far (hint: more than 200!)
  • What Kickbooster can do for your your campaign
  • How to get a discount or cash back when supporting a campaign. 
  • What Scott has learned from speaking with 300+ campaigns
  • The benefits of the partner program for influencers in the crowdfunding space

 

Get the show notes here: http://wp.me/p2TAu9-2wQ

Direct download: EP_66_A_new_tool_to_boost_pledges_to_your_Kickstarter_campaign.mp3
Category:kickstarter -- posted at: 9:00am EDT

In this episode you’ll learn:

  • How to improve your speaking style before giving a video pitch. 
  • Why you need to slow down your speaking speed
  • How pauses can help you build up to an “ask”
  • What you can do to sound more confident
  • Why your speaking volume speaks volumes
  • Using storytelling to your advantage
  • How to sound better if english is not your first language
  • Practical ways to come across as more likable in a crowdfunding pitch

Get the notes here: http://wp.me/p2TAu9-2w4

Direct download: EP_65_This_Voice_Expert_Will_Make_Your_Pitch_Video_Stand_Out.mp3
Category:crowdfunding -- posted at: 10:00am EDT

Get the show notes and links: http://wp.me/p2TAu9-2vw

In this episode you’ll learn: 

  • When you should launch a crowdfunding campaign
  • What you need to have together before launching
  • The difference phases in the pre-launch process
  • A huge mistake that crowdfunders make that you must avoid
  • Why you need to create an customer avatar and how to do it
  • Where you’re going to get most of your pledges
  • The time of the year that you should (or should not) launch
Direct download: EP_64_How_long_should_you_prepare_for_a_Kickstarter_campaign_.mp3
Category:kickstarter -- posted at: 9:00am EDT

Get the links and resources mentioned: http://wp.me/p2TAu9-2ve

In this episode you’ll learn:

  • Why the team decided to bypass Kickstarter and Indiegogo 
  • How long the team worked on the campaign before launching (shorter than you think)
  • The way they went about segmenting their email list
  • What you can do to build up buzz before launching a campaign
  • The importance of exclusivity and custom invites
  • How to write the ad copy for your email and campaign page
  • The amazing story of the 8k+ campaign day
  • What this team did to get 15k newsletter subscribers

Get the links and resources in this episode: http://wp.me/p2TAu9-2ug

In this podcast episode, you’ll learn:

  • How crowdfunding really works and why it’s so effective.
  • What you need to do to launch a successful campaign.
  • Why people back and support crowdfunding campaigns
  • How the “rule of 3” will play into your marketing.
  • A dramatic shift in our economy and why it’s happening.
  • Building a career with crowdfunding (yes it’s possible).
  • The #1 thing to do before launching your campaign. 
  • How to segment your email list and deliver marketing messages
  • Why crowdfunding goes hand in hand with economic development.
Direct download: EP_62_A_Crowdfunding_Expert_Gives_Away_Her_Secret_Strategy.mp3
Category:crowdfunding -- posted at: 9:00am EDT

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