EP #410 How to Raise €181k Without a Marketing Budget | Pen Tips

Here’s an unpopular opinion: you can launch a successful Kickstarter without spending a dime on marketing.

Sounds crazy, right?

Wait till you hear from today’s guest who has managed to raise €181,627 from 3,062 backers on Kickstarter without any.marketing.budget.at.all.

But what really goes into building such a strong community?

In today’s episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Marc Tuinier about the pre-launch tactics and tools he used to achieve that and bring truly incredible products to the market, PenTips and PenMat for iPad.

You’ll learn:

• What has led to the success of the campaign aside from the traditional tools?
• How to bridge the gap between the customer and your product?
• Some top tips for killer project management that anyone can apply

Just grab a pen and paper. You’re going to need it!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.