In this podcast episode, you will learn:

• How the team came up with the idea for the PIVOTtheWorld app.
• Going from the initial idea to the first prototype. 
• Where the support came from throughout the Kickstarter campaign. 
• Why Sami and Asma chose Kickstarter. 
• How they got 5,000+ views on their video. 
• Finding your target niche and implementing a PR strategy.

In this podcast episode, you’ll learn

• How the Life n Soul team came up with the idea for KiiTAG 2, a digital swiss army knife.
• The difference between Kickstarter and Indiegogo
• Where the backers came from throughout the campaign.
• What you need to include in a good pitch.
• The most popular reward tiers for KiiTAG 2 (which was surprising).
• How this company set up a manufacturing/shipping/support system.
• The reason the KiiTag 2 had a 60 day campaign, rather than 30 days.

In this episode, you will learn

• How to structure the launch of a crowdfunding campaign.
• Key aspects that make a campaign successful.
• The number one reason that campaigns don't hit their goal.
• Ways to use social media to your advantage.
• How I got into the crowdfunding industry.
• The different types of crowdfunding out there that you can use to raise money.

Show Notes

• Sponsor: Fulfillrite - Kickstarter and Crowdfunding reward fulfillment services.
• Get the show on iTunes.
• Free crowdfunding course (click here).
• Websites in our learning network: KickstarterForum, CrowdfundingForum, CrowdfundingPR (Free press release), PitchFuse (beta).
• My thesis on crowdfunding.
• The Luna crowdfunding campaign, which raised over $1 million on Indiegogo.
• SideKicks comic book campaign, which raised over $7,000 on Kickstarter.
• iNeed crowdfunding campaign, which raised over £200,000 through equity crowdfunding.
• The different types of crowdfunding.
• Buffer social media analytics and scheduling.

You will learn

• Mistakes to avoid when creating your video.
• How crowdfunding videos are different from video advertisements.
• The best way to structure the video for your crowdfunding campaign.
• Do you need a script or storyboard for your video before filming?
• How to make your project stand out from the crowd.
• Tips for conveying emotion and encouraging engagement with your video.

Show Notes

– Our free crowdfunding course (gain access here).

– Start Motion Media serves the Bay Area crowdfunding community since 2010 with video production and crowdfunding services.

– The Summer of Solutions Oakland Indiegogo campaign, which got the company interested in crowdfunding.

– Example project videos that the team has put together.