Greenbelly is a healthy meal on the go that provides 1/3 of your daily nutrition. It serves as a great supplementary or replacement meal for travelers, athletes, cyclists, adventurers, and executives. They've raised over $17,000 on Kickstarter from 250+ backers. We conducted an interview with Chris Gage, the creator of the project. You can access the show notes at crowdcrux.com/podcast/21

Show Notes

- Chris sought out a food scientist from NYC who is also a trained chef to help improve the quality of the product's nutritional and to enhance the flavoring. 

- There was a lot of planning that went into the Greenbelly food campaign and the strategy was to get as much energy going in the first few days to build up some buzz. 

- Kickstarter made sense because it didn't require the company to acquire debt, sacrifice ownership, or bring on investors. It was similar to launching a product online in a marketplace where there is a great opportunity to get PR and get eyeballs on the new initiative. 

- The PR outreach came down to contacting bloggers and publications through cold emailing and developing relevant media lists. 

- There is a growing trend in consumer awareness about the products they are purchasing and it's important to have a fundamentally good product and not one that just looks good. 

- The video and the story stood out so well because it had an element of personality and was something that other people could resonate with (also check out the Esington Glass podcast for a great personal video). 

- It's important to heavily research shipping/reward fulfillment to make sure that your backers will get the items they pledged for. 

- Chris has been using Shopify thus far to manage orders and set up the online shop for GreenBelly. He also recommends GoShippo app.

- Looking back, it's a good idea to think about the middle of the campaign ahead of time with regards to stretch goals and post-launch marketing. 

In this episode, we talk with Simon Grice, the founder of iNeed, who has used equity crowdfunding through CrowdCube and Seedrs to help finance their startup company. Get the show notes here: crowdcrux.com/podcast/20

In this episode, we talk about equity crowdfunding with one of the emerging players in the UK, Syndicate Room. You will learn how this method of funding differs from angel investing and how to use it for your startup or established business. 

In this episode, we're going to be highlighting a few rapidly funded Kicsktarter projects in the past week. These crowdfunding successes should serve as inspiration and projects to learn from, particular if you are thinking of launching a tabletop or technology campaign. Notes: crowdcrux.com/podcast/18

In this episode, we discuss some PR mistakes to avoid when doing outreach for your Kickstarter, Indiegogo, or other type of crowdfunding campaign. You can get the show notes at crowdcrux.com/podcast/17

JookBox raised over $50,000 from the crowdfunding platorms Indiegogo and Kickstarter for their new WiFi Speakers. They explain how they did it in this episode. You can get the show notes at crowdcrux.com/podcast/16 or reach out on twitter @sbriggman.