Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

When it comes to alternative funding, crowdfunding is like no other. 

It allows you to connect with the crowd, get funding, get something new out there, make a real-world impact - don’t even get me started on that!

Today’s story is an incredible example!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the founder of HotelierCo, Nathan Kivi, who has just raised $344,318 from 307 investors on WeFunder.

You’ll discover:

  • How they crafted their digital marketing and brand storytelling to attract so many backers

  • Why they decided to do their fourth raise on WeFunder

  • What has helped Nathan develop as a serial-entrepreneur

…and much more!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Hotelier_Co.mp3
Category:wefunder -- posted at: 9:00am EDT

What if I tell you that you’re gonna learn exactly what went into raising a $376,284 Kickstarter by the end of today’s episode?

Well, buckle up cause that’s precisely what we’re getting into today!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the creator of Klydoclock, Ran Kramer, about the pre-launch strategy that led to a $376,284 raise on Kickstarter.

Ran has an incredible story to share, from how he came up with the idea to the prototyping process to launch. For example, you’ll discover:

  • What he learned about calculating the different price points and reward tiers

  • The methods he used to validate his product idea in the first place.

  • How long the entire process took from idea to launch

…and much more!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Klydoclock.mp3
Category:kickstarter -- posted at: 9:00am EDT

Crowdfunding is a powerful new way of raising capital but it does come with its challenges.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Rajini Anachi, CEO of AvaWatz, about overcoming some of these major challenges and raising over $2 million on StartEngine and WeFunder!

You’ll hear Rajini share what were the critical factors to this success, including:

  • How they prepared for the campaign launch

  • How she managed to tap into different audiences using strategy and networking

  • How they built trust with investors from all ages and walks of life

Hope you enjoy it!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: AvaWatz_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

We’re privileged to speak to a serial entrepreneur who has launched successful companies in multiple vertices and has raised $692,421 from the crowd for his most recent project!

Wonder what went into it all?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and co-founder of Curtiss Motorcycle, Matt Chambers, delve into the mindset and strategy that went into building a brand with equity crowdfunding!

You’ll hear what Matt believes is the recipe to his success, including:

  • Where the whole idea of creating an electric motorcycle came from

  • Why he decided to fo for a public round on WeFunder

  • How he created strong connections with investors

… and much more!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Curtiss_Motorcyle_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

If you want to do a crowdfunding campaign, you need to be willing to take feedback early on.

This works like magic and today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Ian Esplin and Jacob Sheffield, the team that raised two 6-figure crowdfunding campaigns for a game-changing solar charger. 

You’ll get a sneak peek into their pre-launch strategy, including:

  • How they managed to build credibility with the community

  • How long the development phase took them

  • And why they decided not to rely on organic traffic only

Hope you enjoy the episode!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Sego_Charger_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Crowdfunding is also still the best way for a startup to capitalise on the traction they have managed to build with their community. 

And today’s story is no exception. 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to entrepreneur Marcel Benson about the mindset and strategies that went into raising a 6-figure campaign on Republic!

Marcel shares what led him to quit his job and start a brand from scratch, as well as:

  • How he built a product that really stands out

  •  How he sustained the success of the brand over time

  • His top tips for crafting a compelling brand story that will resonate with people

We hope you enjoy the episode and that it will inspire you to take a small step towards your goals this week!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Resources and Tools Mentioned on the Show

Direct download: Benson_Watch.mp3
Category:crowdfunding -- posted at: 9:00pm EDT

When you do crowdfunding, you can’t speak to every single person individually and answer all of their questions.

Today’s guest found a way though. And guess what?

They have raised over $5.8 million from 868 investors on equity crowdfunding platform WeFunder!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to David Monson, VP of Marketing for ZenniHome, about the marketing tactics they used to achieve this success.

You’ll learn:

  • How they used webinars to level up their marketing game

  • What goes into creating a bestselling pitch deck

  • What they would do better if they could go back in time.

It’s a whopper of an episode, we hope you enjoy it!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Podcast_-_Zenni_Home_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

With so many new projects launching on Kickstarter daily, it’s getting harder to break through the noise. 

So, in this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the creator of 7 Kickstarter campaigns, Michael Shenkerman, delve into the tried-and-true methods of launching a campaign that truly stands out!

You’ll discover how to create project images that wow the audience, as well as: 

  • How to take your Kickstarter idea to Amazon

  • The lessons Michael learned from launching 7 successful Kickstarter campaigns

  • How to incorporate backers’ feedback to make outstanding campaigns

… and more!

Hope you enjoy the listen!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Resources and Tools Mentioned on the Show

Direct download: Foldylock_Forever_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Let’s face it, it's easy to crush an idea, even if it falls into the category of ‘groundbreaking’. 

It is much harder to stick to it and bring it to life. 

There’s no better proof than today’s story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the CEO of Spinn, Roderick de Rode, about the ins and outs of a $3.9 equity crowdfunding campaign!

They get down to the nitty-gritty of preparing for a community round, including:

  • What percentage of backers you should bring to the campaign 

  • Why having the right partners is key to unlocking different audiences

  • How they built traction 

We hope you enjoy the listen!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Spinn_WeFunder.mp3
Category:wefunder -- posted at: 9:00am EDT

One perk of doing a crowdfunding campaign is that backers not only purchase your product but also help you improve it.

Today’s story about a team that launched a 6-figure campaign from Ukraine is an incredible example of this. 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the team behind VILNO, Nazar Ozhho and Danylo Ozhho, about the secrets to a $168,978 Kickstarter campaign!

You’ll discover how they leveraged customer feedback to improve their product, as well as:

  • How they established trust with their backers

  • The entire process from idea to prototype

  • Their take on the crowdfunding ecosystem in Ukraine

And it doesn’t stop there. 

Hope you enjoy the episode!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Footrester.mp3
Category:kickstarter -- posted at: 9:00am EDT

Market readiness is what makes or breaks a crowdfunding campaign. 

Today’s story proves it!

We are lucky to speak to a creator who raised $204,499 from 78 backers for the world’s first fully flexible red light therapy panel!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to John Graham who raised $204,499 for the world’s first fully flexible red light therapy panel, LUMAFLEX.

They get down to the nitty-gritty of launching a successful new product, including:

  • How to ensure your product is market-ready

  • How to create a buzz around it and keep the momentum

  • How much time it takes from idea to launch

Hope you enjoy the listen, learn tons of new information from it and put it into practice!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Luma_Flex_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

One question that I get from students time and again, is:

How do I set a good product price point while not selling myself short?

If that’s something you’ve been struggling with yourself, you’re gonna learn lots from today’s story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Sean Luangrath about the pricing strategy, marketing and mindset that went into a $451,968 campaign on StartEngine.

Having worked for Fortune 100 companies like Apple and Cisco, Sean shares some of the lessons he learned along the way as well as:

  • How they managed to connect with customers on StartEngine

  • The two things that really helped them with the equity crowdfunding campaign

  • What they discovered about setting a price point for a crowdfunding campaign

Hope you enjoy the podcast episode, and make sure to take some notes!

Book a Coaching Call with Sal

Sponsor: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show:

Direct download: Inergy_Startengine.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

When it comes to crowdfunding, there’s one thing we can all agree on: 

If you’re starting a brand from scratch, doing a crowdfunding campaign is going to be hugely validating.

Today’s story is an incredible example of that!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the co-creator or Chorda, Adam McHeffey, give you a step-by-step guide on preparing for a successful first week, including:

  • How they get unusually high customer engagement 

  • Their secret to keeping the momentum after day 1

  • How to generate hype with the press and social media

…and much more!

Hope you enjoy the episode!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Chorda_Kickstarter_Artiphon.mp3
Category:kickstarter -- posted at: 9:00am EDT

When the lows are low and, for whatever reason, you run out of funding, how do you make it through?

Today’s guest has been through it all.

Their first Indiegogo campaign didn’t go as planned and at some point, they were left with only $200 in their bank account.

And yet, they persevered and have just raised  $2,229,648 on StartEngine for their life-changing product, a bionic hand by PSYONIC.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and entrepreneur Dr. Aadeel Akhtar dive into all the factors that contributed to a $2.2 million equity crowdfunding campaign. 

Here’s some of the things you’ll discover:

  • What they did differently the second time around

  • How to showcase the functionality of your products in creative new ways

  • How to make your content go viral on social media and even on places like WhatsApp

Hope you find the story as fun, enlightening, and inspirational as we did!

Book a Coaching Call with Sal

Sponsor: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show:

Direct download: Psyonic_StartEngine.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

The crowdfunding landscape is changing by the day, and so are the tactics needed to navigate it.

So, what are the strategies that work today?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Stan Deng about the tactics that went into a recent $1.8 million Kickstarter campaign!

They talk you through some of the steps you need to take to set yourself up for success like:

  • How to get your product recommended by professionals in your niche

  • Finding the right partners for your campaign

  • What to expect in the first months after the campaign launch

We hope that you take some good lessons and a fresh dose of inspiration out of today’s podcast episode. 

Also, please join our crowdfunding community on KickstarterForum.org or our lively Facebook group to share and discuss all things related to crowdfunding!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: NEWTRAL_MagicH_Kickstarter.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Even if you come up with a game-changing product idea, chances are it's a good fit for every single person out there.

And that’s perfectly alright!

So how can you leverage crowdfunding to reach that sweet spot of product-market fit?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Titus Chang about the tools they used to launch multiple successful crowdfunding campaigns in several different markets!

Titus shares some invaluable tips and advice, including:

  • What secret he learned about fulfillment
  • How their core values shaped the business and set it up for success
  •  What tools they used to bring backers to the campaign

Hope you enjoy the episode!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: LUFT_Duo_Indiegogo.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Doing an equity crowdfunding campaign is a more straightforward process than you might think.

Don’t take my word for it though, just listen to today’s story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the CEO of Blackbird Foods, Emanuel Storch, about the step-by-step process to raising a $2 million campaign on WeFunder!

You’ll discover:

  • What goes behind the scenes of a Reg D raise

  • How to schedule meetings with potential investors

  • How to find the right investors for your particular niche

…and much more!

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

 

Direct download: Blackbird_Foods.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Showing your community who you are can be just as important as showcasing your product. 

Yes, even those awkward first videos can be key to establishing trust with your potential backers. 

And today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator, entrepreneur, and designer Hannan Hakim who invented a new product in the cleaning category called Skadu M1.

You’ll hear how he and his team raised $147,010 on Kickstarter for it, including:

  • Their formula for making a winning project video 

  • How to strike the right balance between personal and professional in your updates

  • How to leverage your email newsletters to reach backers 

… and more!

It’s an incredible episode, hope you enjoy it!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Skadu_M1_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

If you’re planning to launch a Kickstarter, you’ll already know that the first 24 hours of your campaign are critical. 

So what are the actual steps you need to take in order to ensure a successful first day?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Min Jia about the pre-launch strategy that helped her team raise 126,632 on Kickstarter!

You’ll hear Min share her two biggest recommendations for a killer launch day, and more information like:

  • The key lessons she learned from designing bestseller products

  • Their strategy for making products stand out from the crowd

  • Tips for launching a campaign in the AI and robotics niche

Hope you enjoy today’s dose of inspiration and advice!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: HARO380_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

You’ll often hear that crowdfunding is about outperforming your competitors. But, there’s much more to it than that.

And today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Hong Kong-based crowdfunding expert Hunter Ma about everything that happened behind the scenes of a $139,870 Kickstarter campaign

You’ll learn:

  • How to create a winning pre-launch campaign plan 

  • Which marketing channel they used the most

  • Why he went to Kickstarter after several successful campaigns on Indiegogo

Hope you learn tons from today’s podcast episode!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Cocinare_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

If launching a regular crowdfunding campaign allows some room for trial and error, with Reg CF you need to know what to do every step of the way.

So, in this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Caroline Strzalka about all that goes into creating a million dollar equity crowdfunding campaign!

Caroline shares great insider tips such as:

  • How did they use LinkedIn in a targeted way to reach investors?

  • How did they build a compelling landing page and how often do they update it?

  • What strategic partnerships did they make to make their product really stand out?

It’s such a great interview, we hope you enjoy it as much as we did!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Overplay_Wefunder.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

One of the best-kept secrets in the crowdfunding space is the practice of testing.

You’ll be surprised how underrated testing is…and the impact it can have on your next crowdfunding campaign!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Robert Haddad who invested a lot of time and effort into product testing, and guess what? They doubled their funding goal already on the launch day!

Robert shares how some incredible tips for new founders like:

  • How the product got media mentions in publications like TIME magazine
  • Why you should consider creating a VIP group for your product idea
  • How we used crowdfunding to connect with early adopters and get his product into people’s hands.

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: JordiLight_Headlamp_Indiegogo_2.mp3
Category:crowdfunding -- posted at: 9:00am EDT

If you communicate with your community ahead of time, they will help you create an epic crowdfunding campaign. 

And today you’ll learn precisely why!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the founder of GOAT Tools, Michael O'Donnell, about communicating your product idea with your crowdfunding community and smashing your funding goal.

Michael shares incredible insight tips such as: 

  • how he involved backers in the product development process from day 1

  • what are some of the hidden costs when running a campaign

  • and his take on getting the product to the next step after the campaign’s over

If you’ve someone who has never created a product before, you’re gonna get a heck of a lot of inspiration from this episode. 

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: GOAT_Modular_Tool_Indiegogo.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Alright, I’ll say it: crowdfunding is not what it used to be ten years ago. 

So, today we take a deep dive into the crowdfunding strategies that work today and the ones that don’t work anymore.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the co-founder of Color+Light, Aaron Oppenheimer, about all the tiny steps that went into a mega successful 6-figure Indiegogo campaign!

Aaron shares some great insider information such as:

  • In what ways you can build credibility into your campaign

  • Why they decided not to rely on organic backers on the launch day

  • What social media channels they used to reach customers

It’s a really honest interview packed with practical tips and advice so prick your ears and make sure to take some notes!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Floura_Mini_Indiegogo.mp3
Category:crowdfunding -- posted at: 9:00am EDT

Today's story is an incredible testament to the power of crowdfunding and listening to your crowd!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the co-founder of UNIT 1, Juan Garcia Mansilla, about everything that went into a $587,256 Kickstarter campaign!

Juan shares some incredible tips for new creators such as:

  • Why setting the project duration at 60 days became a winning strategy for them

  • What are some of the biggest misconceptions when it comes to launching a crowdfunding campaign? 

  • Why do they continue to use crowdfunding even though they don’t necessarily need it to lift a product off the ground? 

We hope you leave today’s episode with a deeper understanding of the mechanics of a crowdfunding campaign, and that you’ll actually put this info to practice.

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Unit_1_Aura_Kickstarter.mp3
Category:crowdfunding -- posted at: 9:00am EDT

When doing a crowdfunding campaign, you are also building a brand in the process. 

So, being transparent with your community from the start is a must, and that is one of the things that really set today’s guest up for success!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman talk to CEO of Inovelli Eric Hines about all the little steps that went into a $395,003 mega successful Indiegogo campaign!

You’ll hear:

  • Why they chose Indiegogo over other crowdfunding campaigns (and why this choice was key!) 

  • How long it took the team from prototype to launch

  • How they got spotted by Linus Tech Tips

..and more!

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

Direct download: Inovelli_-_mmWave_Smart_Switch_Indiegogo_2.mp3
Category:indiegogo -- posted at: 9:00am EDT

With equity crowdfunding, everyday people who believe in your company can invest in it. 

The burning question is, how do you convince them of your vision even in the early stages? 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and co-founders of R3 Printing Paul Sieradzki and Petra Wood delve into the communication strategy that raised a seven-figure campaign on StartEngine!

You’ll hear:

  • Why they chose StartEngine over Republic for their second campaign

  • What marketing tactics they applied

  • What methods they use to communicate with potential investors

Hope you enjoy it, learn great tips from it, and take some action!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: R3_Printing_StartEngine.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

There are new products launching on Kickstarter every single day. So, how to make sure you stand out from the crowd?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator Tayeb Boussalia about the lesser-known factors that go into creating a bestselling product. 

You’ll learn:

  • How Tayeb used Kicktraq to set his third campaign for success

  • Why he decided to run the campaign only for a week 

  • Why he chose to simplify the information on his Kickstarter page

We hope you enjoy the interview and that you’ll put the information into use this week!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Radcliffe_Le_Dome_Watch_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Launching a product, whether good or bad, doesn’t mean it’s going to skyrocket. And here’s why:

Anytime you see a successful Kickstarter, chances are there is a lot of money involved. 

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Anthony Tranchida speak about the things that go into a successful campaign from idea to budgeting to fulfillment. 

You’ll learn:

  • How to determine if your idea has potential to be successful on the market?

  • What should you know if you are considering doing Indiegogo InDemand? 

  • Why finding the right advertising partner is key

… and more! 

So take a pen and paper, and prepare yourself for a great listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Forever_Sponge_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

The only way to have a successful first day is to build a strong community before the launch day

So, what are some of the steps to get there?

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to the COO of AEG, Ryan Dancey, whose game ‘Let’s Go! To Japan’ just raised $703,386 from over 11k backers on Kickstarter!

You’ll hear Ryan’s take on:

  • How to get more email sign-ups

  • Tapping into the crowdfunding network

  • Keeping your team motivated each step of the way

Enjoy and make sure to take some notes because this is a whopper of an interview!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Lets_Go_To_Japan_from_AEG_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Equity crowdfunding is a rising tide and it's set to lift all boats.

We’re not gonna lie though, even with this type of financing there are winners and losers.

So what are some of the winning strategies that really make the difference?

In this special episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the CEO of Aptera Motors, Steve Fambro, who just raised $1,346,750 on Republic for a revolutionary electric vehicle.

You’ll discover:

  • What marketing techniques they used to reach thousands of investors

  • How to come up with a killer elevator pitch

  • What skills and mindset it takes to turn an idea into game-changing technology

Hope you enjoy the episode!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Aptera.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Marketing your product on Kickstarter is just as important as creating it. So, where to start?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to CEO of Starget Tim Jung about the ins and outs of creating an epic page and video for your product! 

You’ll learn:

  • How his team raised a $80,179 Kickstarter from 331 backers from all over the world

  • How to make your product really stand out from the crowd

  • How to set the right budget for advertising your campaign

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Kit_Gym_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

One big perk of doing a crowdfunding campaign is that it already sets you apart from other brands out there. Here’s why:

You can offer your customers options that simply do not exist outside of Kickstarter.

Today’s story is a great example of that!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to self-published author Willow Winters who raised $192,697 from 691 backers on Kickstarter for her special edition books collection.

You’ll discover:

  • How she built an entire indie romance community on Kickstarter

  • How she kept her supporters engaged in between the campaigns

  • Some insider information on how the self-publishing industry has changed in recent years.

Hope this week’s episode gets you motivated and excited to take some action!

Book a Coaching Call with Sal

Sponsors: 

Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Special_Edition_Books_from_Willow_Winters__Lauren_Landish_1.mp3
Category:kickstarter -- posted at: 9:00am EDT

Equity crowdfunding is currently in its heyday. So how can you hit it big with your next campaign?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Scott Cahill and John Osborne about their $591,361 Republic campaign for a tech start-up called LEXI

Expect to learn:

  • Some key signs that you might be dealing with a scammer

  • How to communicate with prospective investors

  • And how to get the right media attention for your campaign

Hope you find it helpful and that it gives you that extra boost to keep going!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Lexi_Republic.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

It’s a tough choice to cancel your campaign but sometimes it might be the key to your future success. And today’s podcast guest is living proof of that!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to creator Marina Prospero who has raised over $1 million on Kickstarter and Indiegogo InDemand.

You’ll learn:

  • Why they canceled their first Kickstarter campaign and what they did differently the second time around

  • Why you need to secure your intellectual property (IP) when crowdfunding

  • How to time your campaign for the best results

…and much more! 

Hope you enjoy this episode and that you’ll take action on it this week!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Back_Transformer_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

Brand building can really make or break a crowdfunding campaign. 

Today’s story is the ultimate example of that!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Kazaf Ye dive into the step-by-step plan that raised 6-figures on Kickstarter for his product Biigloo.

You’ll discover:

  • Kazaf’s proven tips on how to build trust with your audience

  • How to manage negative reviews from influencers

  • How to stand out from your competitors

Just take a pen and paper, and enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.


No need to sugarcoat it: equity crowdfunding is new, and many people are still skeptical about it. So why go with that route?

The thing is, there are people who believe in your passion project so much that want to help you scale it.

And as today’s story shows, fostering that relationship through equity crowdfunding can go a long way!  

In today’s episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the co-founder of Zencastr, Josh Nielsen, about all the steps that went into a $562,627 WeFunder campaign.

You’ll learn the factors that were critical to this success, including:

  • Why they chose Reg CF over a more traditional financing method

  • How they found the right team of people

  • The one thing they wish they have approached differently

Hope you enjoy this episode and take away some nuggets of gold when it comes to kicking off your next crowdfunding campaign. 

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Zencastr_WeFunder.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Every campaign is different, but if there’s one bit of advice that, when applied, works for every single creator, it’s this:

Listen to your crowd.

Even if you don’t have the ultimate landing page or messaging yet, your crowd will tell you what you might be missing, and today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Tom Sanderson delve into the ins and outs of a million-dollar Indiegogo campaign.

You’ll discover:

  • The three core things Tom and his team did in order to secure the campaign’s success

  • How to make a killer video even if you don’t have the budget for it

  • How to convert negative reviews into positive

Hope that you enjoy this episode and start acting on it this week!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Move_Plus_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

There are a lot of benefits to doing an equity crowdfunding campaign, but I'm not gonna lie, it’s not for everyone. Here’s why:

When you do an equity crowdfunding campaign, you have to be willing to give up a percentage of your company in order to raise capital. 

But if that’s something you are willing to do, you can do a mega-successful raise and today’s episode shows you how!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to CEO of Morari, Jeff Bennett, about the steps that went into his blockbuster $609,928 WeFunder campaign.

You’ll discover:

  • What tool helped them the most in building a solid network of investors

  • What investment from your community you need before you go live on WeFunder

  • How they built global traction (like getting featured on a Jimmy Kimmel show)

Hope you find this story as valuable, fun, and inspiring as we did!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: MORARI_INC_-_Wefunder.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Success takes a lot of time, hard work, and sometimes … one failed campaign along the way.

Such was the case with today's guest whose first campaign didn’t go exactly as planned but he didn’t stop.

He did it all over again, launched a second campaign, and, lo and behold, raised $103,200 on Indiegogo!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to creator Igor Koshutin about what he did differently to achieve this mega success.

You’ll learn:

  • His top 3 learning lessons from his first Kickstarter

  • Why he chose Indiegogo over Kickstarter the second time around

  • And how he built strong connections with his crowdfunding community around the world

Just grab a pen and paper, and enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Hipstar_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Today’s guest is living proof that if you are willing to put in the work and really listen to your audience, your campaign’s success is pretty much inevitable. 

 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Susie Harrison, the co-founder of a women-led startup that just raised $613,204 on Indiegogo for their bold new household management tool Hearth Display.

 

You’ll get some invaluable tips and information on:

  • The critical factors that led to their campaign’s success

  • The two things you should focus on to replicate it

  • The general rules of thumb that worked for them and which ones they advise against

 

Hope you enjoy it!

 

Book a Coaching Call with Sal

 

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Hearth_Indiegogo.mp3
Category:indiegogo -- posted at: 1:06am EDT

Equity crowdfunding is becoming all the rage right now. But here’s the bigger news:

It’s not rocket science to do a successful equity crowdfunding campaign and today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the CEO of Altwork Che Voigt, who is the only person in the crowdfunding history to raise both a Republic and Seedrs campaign!

You’ll hear his top insider tips for founders, including:

  • Why choose equity crowdfunding over venture capital?

  • How long does it take to build a big fanbase on Seedrs? 

  • What is the one thing most people underestimate when it comes to doing an equity crowdfunding campaign?

We hope you enjoy the interview! 


Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Altwork_Seedrs.mp3
Category:equity crowdfunding -- posted at: 9:30am EDT

A clear mission and values are key to building a great brand, but you already know that, right? 

What you probably don’t know is how to strike the right chord when communicating these to your audience.

That’s just one of many great insights you’ll get from this episode!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Eric Fabian delve into the process of building a brand from scratch using crowdfunding platforms like Kickstarter and Indiegogo.

You’ll discover:

  • How to launch (not one, but two) successful campaigns 

  • How to build a brand that people truly care about

  • How to price your product in the early stages

Hope you make the most out of today’s show!

Book a Coaching Call with Sal or text at + 8573656491

Sour House Links:

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Sour_House.mp3
Category:indiegogo -- posted at: 9:30am EDT

Platforms like Kickstarter and Indiegogo offer a big opportunity for your business but there is another way you can raise money from the crowd.

You’ve guessed it right! We’re talking about equity crowdfunding which recently became one of the fastest-growing crowdfunding models.

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to Nick Raimondo whose startup raised £128, 707 from 129 investors on equity crowdfunding platform Seedrs. 

Nick shares his best tips and hard-learned lessons, including: 

  • The social media platform that helped them attract most investors

  • How to determine the valuation of your idea

  • And the two things you need to sort out in order to blow past your funding goal

Whether or not you are considering an equity crowdfunding raise, we recommend watching this space, and today’s show shows why. 

Hope you enjoy it!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Marvins_Den_Seedrs.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

If you’re a first-time creator, you might think of Kickstarter as a pretty scary place. Today’s story challenges you to think again!

It took our guest four years of planning, product development, and figuring out things they didn’t even know existed. But when the campaign went live on Kickstarter, it was fully funded in four hours!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator Dor Sakal about what really went into launching his first board game, Cube Monster, and making it a wild success!

You’ll hear Dor share:

  • What marketing channels helped them attract over 1000 backers
  • The thought process that went into the game design
  • The product development strategies that kept him going when things got tough

…and other lessons he and his team learned along the way so you can dive into your first campaign head-on.

Hope it helps you and motivates you to start working on turning that dream project into reality!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Cube_Monster_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

With new brands and products emerging every day, how to actually break through the noise?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Hong Kong creator Eric Tong talk you through the PR and marketing tactics that went into two killer crowdfunding campaigns for a sustainable product. 

You’ll learn:

  • How to use PR to spread the word about your product in and beyond the crowdfunding space
  • How to keep the momentum after the campaign launch
  • And how to time your campaign for the best results

Plus, Eric shares an insider hack on how to build trust with your future backers that you won't find on a Google search.

Hope you get some valuable information and inspiration from today’s show!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Folding_Travel_Cutlery_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Let’s say you have a killer idea for a business or product. Now what?

Today’s podcast guest stumbled upon a problem and instead of leaving it to the experts, they decided to come up with their own solution. 

And they didn’t stop there. They launched it on Indiegogo where it raised €168,653 from 785 backers!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to creator Vitalijus Majorovas about the steps they took to set the campaign up for success and the lessons they learned along the way.

These include:

  • How they got reviews in the early stages
  • How they drove traffic to their landing page
  • What they learned about making strategic partnerships

It has both practical advice and great insights, and we hope you take away as much as you can from it.

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Pulsetto_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Crowdfunding is a great tool for creatives, but is there anything in it for startup founders?

Today we dive into this topic with one of the leading experts in the alternative investment landscape and co-founder of Propel(X), Swati Chaturvedi.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Swati Chaturvedi are talking you through everything you need to know about this alternative style of investment crowdfunding, including:

  • What are the types of companies they typically work with? 
  • What are the things that really get an investor's appetite for a project?
  • And what is the best place to get started if you don't have any track record yet?

We get into all of this and more!

Hope you enjoy it, and if you do, please let us know by leaving a positive rating or review on iTunes.

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: PropeIX.mp3
Category:crowdfunding -- posted at: 9:00am EDT

When it comes to executing your ideas, having passion is key but also, let's face it, temporary. So, how do you turn your passion into a process and eventually, success?

We are privileged to have multimedia artist and entrepreneur Justin Love on the show today to share the process that helped them launch a killer crowdfunding campaign and build an entire business from scratch!

Expect to get some actionable steps and insider information on:

  • How to build an amazing lead list
  • How to secure a high conversion rate
  • How to time your launch for the best results

And much more!

We hope this episode inspires you, informs you, and gives you that wee nudge to start putting all that knowledge into practice!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: MaestroDMX_Kickstarter.mp3
Category:kickstarter -- posted at: 9:00am EDT

If you've watched this space closely, you already know there have been some BIG shifts in the crowdfunding landscape over the last year…

In case you haven’t, don’t worry because with today’s podcast we've got you covered!

In this episode of the Crowdfunding Demystified podcast, you’ll hear our host Salvador Briggman delve into the major trends that have shaped the crowdfunding industry over the last year and the things that you should have on your radar for 2023!

We also get into some insider information you need to know if you are planning a crowdfunding campaign next year such as:

  • An emerging crowdfunding model that you should keep an eye on
  • The drawbacks we’ve consistently seen in the industry over the last few years
  • Which platform is the best fit for your project

We hope you leave with some great insights and advice that will motivate you to launch your next campaign!

Book a Coaching Call with Sal

*Correcting Numbers: 574,262 projects

Direct download: 2023_Best_Year_of_Your_Life.mp3
Category:crowdfunding -- posted at: 9:00am EDT

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