Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

On today's episode, we're getting a little bit more academic in our approach to understanding crowdfunding.

I'm bringing on a researcher whose diving in to raising money on platforms like Kickstarter and Indiegogo through the mechanism that is crowdfunding.

Research is how I originally got interested in crowdfunding way back in the day as an economics student in college, and ended up writing a report on Kickstarter.

It's all about finding the right plan for the type of campaign you're running, whether your niche is technology, design, or board games.

We're simplifying the research and data for you to go forth confidently in launching the product of your dreams!

Let's get studious.

Links and Resources Mentioned On This Article: 

Direct download: EP_318_Kickstarter_Researcher_Reveals_Findings.mp3
Category:equity crowdfunding -- posted at: 10:00am EDT

Not enough people are talking about equity crowdfunding, despite the fact that these platforms raised in excess of $100 million in 2019.

Equity crowdfunding can go to work for people like you, and should definitely be on your radar.

Today, I'm bringing on a founder that raised over $300,000 using the equity crowdfunding method. He's going to tell you all about it, and give you some tips as to how you can implement these strategies into your own campaigns.

Fan Owned Club gives soccer fans the opportunity to own part of a European football club.

They're innovating the way fans interact with their favorite teams, making it possible to hold a stake in a club without having to be extremely rich.

Let's start kicking around some ideas as to how equity crowdfunding can go to work for you!

Links and Resources Mentioned On This Article: 


Today, we're talking about equity crowdfunding on StartEngine.

I caught up with the founder of Alelo, an avatar-based artificial intelligence role-playing platform used for training and education that raised $287,000 from over 440 investors on the platform.

Not only will you get some insider advice into running a successful StartEngine campaign, but you'll also get some strategies for investing in campaigns like Alelo for as little as $276.

Especially if you're a beginner when it comes to equity crowdfunding, this episode is going to contain a ton of helpful content to familiarize you with this emerging industry.

It's time to get educated-- virtually!

Links and Resources Mentioned On This Article:

Direct download: EP_316_The_Secret_to_Raise_282587_on_StartEngine_-_Alelo_1.mp3
Category:equity crowdfunding -- posted at: 8:35pm EDT

On this episode, we're revisiting one of our favorite topics: equity crowdfunding.

I caught up with the founders of Magnet Analytics for some key insights as to how they were able to pull off a campaign that raised over $80,000 using equity crowdfunding.

One of the greatest parts of equity crowdfunding is that you don't need to get a ton of investors to get enough money to launch your business. With just 164 investors, Magnet Analytics was still able to walk away with a huge chunk of cash to kickstart their project.

Today's podcast highlights WeFunder, one of the leading equity crowdfunding sites out there. With a platform like WeFunder, you can get people that you don't know to invest in your company.

Pretty cool, right?

Listen in to find out how equity crowdfunding can go to work for you!

Links and Resources Mentioned On This Article: 

Direct download: EP_314_How_to_Raise_79978_on_WeFunder_-_Magnet_Analytics.mp3
Category:equity crowdfunding -- posted at: 8:22pm EDT

Today we're talking about equity crowdfunding-- a newer method of crowdfunding that allows you to source cash from investors online.

With this, people can gain access to equity in your company. It's a great way to grow your company while also giving your backers a stake. 

oday I'm talking with the founders of Vansanity, a company that offers aesthetic professionals the opportunity to start and grow their independent business by providing them with the tools and technology they need.

 

By renting out medical workspaces, the company has built an empire-- and it all got started with a killer WeFunder campaign.

In this episode, you're going to get some advice and tips to be successful running an equity crowdfunding campaign from the founder of Vansanity.

It's time to discover how equity crowdfunding can go to work for your project!

Links and Resources Mentioned On This Article: 


Today we are focusing exclusively on equity crowdfunding.

If you've been tuning in to the podcast, you know that equity crowdfunding is super hot right now, with tons of entrepreneurs turning to it as a method of crowdfunding.

Today, I'm bringing on an entrepreneur who raised over $2.3 million on StartEngine for their product PopCom.

Dawn Dixon is a female entrepreneur who has made a ton of waves in the industry, and is serving up some awesome tips for you-- including how she has successfully launched several equity crowdfunding campaigns.

Let's get it poppin'!

Links and Resources Mentioned On This Article: 


Today we're diving in to one of the main goals of this show: proving that you can raise money for your passion project using Kickstarter and other crowdfunding platforms.

In order to be successful as a creative innovator, you have to be receptive to ideas that have made others successful in the past.

The key ingredient to equipping you with all the tools you'll need to launch a successful campaign is transparency

On this episode, we're talking to Samit Patel, a man who is bringing a lot of great knowledge to the industry. He takes you behind the scenes to show you what it really takes to run a Kickstarter campaign, and give you confidence to move forward.

Samit is super candid in his approach, and brings a ton of great advice to the table.


Today we're talking with one of the leading equity crowdfunding experts in the industry, the founder of Crowdwise.

You'll get tips for running campaigns, advice for founders, and more great information.

You might be wondering: why talk about equity crowdfunding when platforms like Kickstarter and Indiegogo are so successful? Well, it's because equity crowdfunding has begun a revolution, and I'm excited to watch this industry grow from infancy into something great.

Crowdwise is an online equity crowdfunding community for startup investors and founders that provides courses, forums, and resources to help people take their equity crowdfunding skills to the next level.

Whether or not equity crowdfunding is right from your project, you can learn a ton from successful founders and industry leaders like the guests on the show today.

Let's get equitable!

Links and Resources Mentioned On This Article: 

Direct download: EP_311_Equity_Crowdfunding_Expert_Reveals_All_-_Crowdwise.mp3
Category:equity crowdfunding -- posted at: 9:00am EDT

Have you ever thought about starting an apparel company? 

If so, today’s podcast guest is going to be super useful for you. You’ll also get great tips for marketing, production creation, and assembling a team for whatever crowdfunding campaign you’re looking to launch! 

Unbound Merino is a company that has invented the ultimate travel hack—delivering clothing that will let you travel the world with nothing more than a backpack. 

Unbound is a clothing line that designs stylish, simple merino wool apparel that can be worn for weeks or even months without ever having to be washed. Now travelers can ditch the suitcase and bring out their true inner minimalist. 

One today’s episode, we’re talking to the entrepreneur behind UnBound Merino to go behind the scenes and discover how they turned a dream into an Indiegogo Campaign that raised $374,390. 

It’s time to ditch the laundry and get started with Indiegogo! 

Links and Resources Mentioned On This Article: 

Direct download: EP_310_The_Formula_for_a_374390_Indiegogo_with_Unbound_Merino.mp3
Category:kickstarter -- posted at: 1:00pm EDT

YouSolar is a startup that raised more than $1 million on Start Engine using equity crowdfunding. 

In our candid episode, they reveal how they were able to do it!

Book coaching call: https://www.crowdcrux.com/coaching

YouSolar: https://www.startengine.com/yousolar

Sponsors

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.
Direct download: EP_309_How_YouSolar_Raised_1.06_Million_on_StartEngine.mp3
Category:equity crowdfunding -- posted at: 8:58am EDT

On today's episode of the Crowdfunding Demsytified podcast, Salvador Briggman interviews the team behind Gamedec, an Isometric, cyberpunk RPG set in XXII century. 

You will discover exactly how this team was able to raise six figures on Kickstarter using techniques that you can replicate in your own campaign. 

Links and Resources Mentioned on This Episode

Direct download: EP_308_The_Exact_System_to_Raise_171163_on_Kickstarter_for_a_Game.mp3
Category:kickstarter -- posted at: 8:00am EDT

Ever want to Kickstart a book?

You can use crowdfunding to raise money for a book. 

Whether you're a new author, a budding publisher, or you just want to put some cool work into the world, Kickstarter is a perfect platform for it!

In fact, today's guest was able to raise more than $61k for their book, which is part of the Boss Fight Books series. 

Links and Resources Mentioned on This Show


Have you ever heard of equity crowdfunding?

You can now raise money under regulation crowdfunding of the Jobs Act.

This is like a Kickstarter campaign, but rather than collecting pre-orders, you're accumulating investors.

Not only that, but they don't have to be accredited investors. This means that an ordinary retail investor can participate in your offering!

Regulation crowdfunding also allows you to advertise and market your investment offering to the general public using things like Facebook, Instagram, and other platforms. It's a game changer!

Today, I brought on a company who has already raised $300k on WeFunder and wants to share with you exactly how they were able to do it.

Links and Resources Mentioned on This Episode

 

 

Direct download: EP_306_The_Steps_to_Raise_300150_on_WeFunder_With_Cornbread_Hemp.mp3
Category:wefunder -- posted at: 8:00am EDT

I interviewed the guys who put together a comedy web-series Vlune, which follows a vlogger's journey to Vidcon, LA, where YouTube's biggest stars gather every year to meet their fans.

How freakin' cool is that??

By the end of this episode, you'll walk away with a fully stocked armory of crowdfunding weapons, tactics, and resources that you can use to launch a killer campaign.

LINKS


Not only did Jammy Instruments put out a really great product, but they also smashed through their Kickstarter goal and raised $213,252 from more than 600 backers!

If you’re wondering how the heck someone can raise six figures on Kickstarter, then you’ll want to tune into this podcast episode.

LINKS

Direct download: EP_304_Behind_the_Scenes_of_a_Six_Figure_Kickstarter_for_AUDRIC.mp3
Category:kickstarter -- posted at: 8:00am EDT

Jammy EVO lets you play any instrument using your guitar skills.

It’s a really slick way to evolve your guitar playing into full-fledged music production.

Not only did Jammy Instruments put out a really great product, but they also smashed through their Kickstarter goal and raised $213,252 from more than 600 backers!

LINKS

Direct download: EP_303_The_Exact_Tactics_Behind_a_213252_Raise_for_Jammy_EVO.mp3
Category:kickstarter -- posted at: 9:00am EDT

This Kickstarter raised $378,902 from more than 3,500 backers!

They decided to come on the show to share with you exactly how they were able to do this.

We broke down the fundamentals behind this massive crowdfunding success story, along with how you can replicate their efforts and get funding yourself.

LINKS


Nalin Chuapetcharasopon is the founder of Crush Crowdfunding and she’s come on the podcast today to share with you how she would go about launching an entirely new campaign.

We’ll dive into the action items that you need to be aware of if you want to hit it big.

We’ll also get to some of the tools that can help you along the way.

Links

Direct download: EP_301_How_to_Crush_Crowdfunding_With_Nalin_Chuapetcharasopon.mp3
Category:kickstarter -- posted at: 8:00am EDT

iiRcade is made by gamers, for gamers. Jong has assembled a dedicated team of gamers who have made this incredible product available for everyone.

This revolutionary machine takes you back in time to play all the games you love, while also bringing forth a modernized device for the new age gamer with a sleek and futuristic look.

iiRcade Kickstarter Campaign 

Links and Resources 

Direct download: EP_300_The_Secret_Behind_a_481669_Kickstarter_Success___iiRcade.mp3
Category:kickstarter -- posted at: 10:32am EDT

Eli Regalado is a crowdfunding expert and the founder of Mad Hatter Agency.

He's come on my podcast several times to share new tips, techniques, and ways of launching a successful crowdfunding campaign.

Today, he's come back on the Crowdfunding Demystified Podcast to share with you a simple Facebook Ad Trick that is a complete game changer!

You can use this new technique to identify the perfect Facebook ad that's going to resonate with your customers, get conversions, and build your tribe.

LINKS

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.
  • Mad Hatter Agency
Direct download: EP_299_Crowdfunding_Expert_Shares_New_Facebook_Ad_Trick.mp3
Category:kickstarter -- posted at: 9:00am EDT

Kickstarter is different from ecommerce.

The actual individuals who back or support your Kickstarter campaign are not pre-ordering a product from a store, like Amazon. They are supporting the creation of a new brand.

Having been a full-time designer and online store owner since the early days of the web, Reina has some incredible insights into the difference between Kickstarter and traditional ecommerce.

She also just recently launched a Kickstarter campaign for Truth Belts and raised more than $7k!

On this episode of the Crowdfunding Demystified podcast, you're going to discover how this female entrepreneur was able to pull that off with the Belt of Orion. 

Links


Figuring out Chinese manufacturing and supply chain for a Kickstarter product can be a massive headache. 

That's why I brought on Josh from MorphoMFG to share with you the easiest ways to go about it (as well as how to protect your IP). 

Hope you enjoy it, and you can check out his site below. 

Links Mentioned

  • The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • Morpho MFG
Direct download: EP_297_Chinese_Manufacturing_Explained.mp3
Category:kickstarter -- posted at: 3:32pm EDT

A listener of the Crowdfunding Demystified Podcast raised over $30k on Kickstarter from more than 800 backers and decided to come back on the show to reveal how they did it!

If that's not inspiration, I don't know what is. I'm referring to the founder of UnSmudge, A Complete Portable Eyeglass and Phone Sanitizer.

Direct download: EP_296_Podcast_Fan_Raises_31553_on_Kickstarter_and_Reveals_How.mp3
Category:kickstarter -- posted at: 8:00am EDT

Glyph: the highly versatile shoes developed with digital knitting technology!

These guys launched an equity crowdfunding campaign on Republic.co and have raised nearly six figures of investment capital!

I had the founder of this fast-growing startup on my podcast to share exactly how he was able to do that, along with the complete strategy behind his launch.


I think you're gonna love today's guest! Aaron Schoenke is an incredibly talented creator with a massive YouTube following (2 Million Subscribers).

He decided to launch a Kickstarter campaign for The White Dragon, a project that has raised $194,537 from 2,186 backers.

Links and Resources Mentioned on This Episode


Pokit PRO is an all-in-one multimeter, oscilloscope and logger.

It was launched on Kickstarter to help free engineers from the bench and allow them to take creativity to new places.

Within the first day it hit its goal, and it surged upwards to AU$ 1,106,878 from 6,944 backers.

Links and Resources Mentioned on This Episode


Today I spoke with the founder Final Girl, an immersive, solitaire, horror board gaming experience.

This project raised $201,058 from 2,436 backers. The team also has created 19 projects on Kickstarter! They were released under Van Ryder Games.

Links and Resources Mentioned on This Episode


opens up the opportunity for starting a new business that's centered around valuable intellectual property. You can tap into an existing base of fans and loyal supporters.

That's exactly what today's guest did, who is the founder of the They Live : Assault on Cable 54 Kickstarter which has raised $168,956 from 2,282 backers.

Links and Resources Mentioned on This Episode


We're lucky to speak with a seasoned crowdfunding project manager who has run multiple successful fundraising campaigns.

This individual recently finished managing the Lumen Indiegogo campaign which has raised $2,353,717 from 9,840 backers!

Links and Resources Mentioned on This Episode

Direct download: EP_290_Proven_Crowdfunding_Techniques_From_a_2.3_Million_Indiegogo.mp3
Category:indiegogo -- posted at: 8:00am EDT

On this episode of the Crowdfunding Demystified podcast, I talked with the man behind Tales From the Loop, a board game that takes place in a stunning retro scifi world.

The project raised $228,575 off a $49,876 goal and attracted 2,707 backers on Kickstarter.

Links and Resources Mentioned on This Episode


On this episode of the Crowdfunding Demystified podcast, I spoke with the team behind GOffee, a startup that raised $1,068,603.84 from 2,064 investors using StartEngine.

Links and Resources Mentioned on This Episode


How will COVID-19 affect the launch of your Kickstarter or Indiegogo campaign?

I brought on a six-figure project creator who's launched more than 19 campaigns to shed some light on this!

Resources

Kickstarter Launch Formula

Book a Call

Direct download: Final_Girl_Evan_Final_.mp3
Category:kickstarter -- posted at: 1:58pm EDT

Today I spoke with Brian from Easy China Warehouse on how the corona virus has affected getting products to your customers, and the crowdfunding environment. 

Direct download: EP_287_Corona_Virus_Crowdfunding_and_Shipping.mp3
Category:kickstarter -- posted at: 11:41am EDT

Want to make a career out of crowdfunding? 

You can launch not only one, but multiple successful Kickstarter and Indiegogo campaigns. 

Building off each one, you can use these projects to get funding, attention, and grow your tribe of hardcore supporters. 

Sponsors

  • The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • SendPro Online by Pitney Bowes: Save time and money no matter what you send from letters and packages or overnights and flats.

 

Direct download: Ep_286_How_to_Launch_Multiple_Sucessful_Crowdfunding_Campaigns.mp3
Category:kickstarter -- posted at: 9:00am EDT

The team behind this project was able to use crowdfunding to rally fans and complete a six figure Kickstarter publishing project.

Not only that, but they've turned heads. Now, other business owners in Japan, who were a bit reluctant to use Kickstarter, are now considering adding it as part of their business model.

Sponsors

  • The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • SendPro Online by Pitney Bowes: Save time and money no matter what you send from letters and packages or overnights and flats.

How is it that something simple like a cat-themed puzzle game can absolutely smash their Kickstarter goal?

Listen up!

Calico is a puzzly tile-laying game of quilts and cats with gorgeous artwork by Beth Sobel. The game is a hit on Kickstarter, having attracted 6,724 backers in a short time.

Sponsors

  • The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • SendPro Online by Pitney Bowes: Save time and money no matter what you send from letters and packages or overnights and flats.

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