Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified (indiegogo)

Are you worried your crowdfunding project won’t make it? Are you scared your pre-launch campaign is below par?

Then listen to this Crowdfunding Demystified podcast with special guests Artur, Seva, Timur, whose recent crowdfunding campaign gained over $5 million from 30,000 backers…without a prelaunch!

Join Salvador Briggman as he discusses their latest project: The Book: The Ultimate Guide to Rebuilding Civilization. This beautifully illustrated book is so much more than an encyclopedia, and is meant to inspire our childlike curiosity about the incredible inventions through history. 

You will discover trailblazing techniques for your next campaign, including:

  • How to make the most of paid marketing versus organic reach
  • Understand how ROAS (Return On Ad Spend) can generate revenue

  • Why Kickstarter is the best way to get funding for your project before starting production

  • How to garner attention with unique creatives

  • Thinking through logistics and financial planning

And more!

If you want to find mega success like these three creative minds, then don’t focus on the money, but do what you love and unleash your product on the world. 

Resources and Tools Mentioned on the Show

Direct download: Podcast_-_The_Book_-_Rebuilding_Civilization_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Do you consider yourself a problem solver? Cody Soodeen does, and he’ll show you how to turn your next big idea into a million-dollar crowdfunding campaign.

With Kara Water, Cody created a revolutionary air-to-water dispenser that creates pure, mineral-rich water right from the air of your home or office. On this episode of Crowdfunding Demystified, he joins host Salvador Briggman and together they’ll show you how to:

  • Ensure value by pretesting your product

  • Be open-minded and transparent with your community

  • Choose a crowdfunding platform that best suits your product

  • Stay ahead of the steep learning curve of a new campaign

…and much, much more!

Cody gets real about how creating his own rules to live by has helped him build, not only a successful crowdfunding campaign, but a thriving business. And he’ll show you how, too! 

Resources and Tools Mentioned on the Show

Direct download: Kara_Pure_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Are you ready to learn how to boost your crowdfunding goals over 800% and turn your campaign into a 6-figure win? 

On today’s episode of Crowdfunding Demystified podcast, host Salvador Briggman gets real with Thomas Radiguet of Manta Foils and creator of TakeOff, an electric motor assist for foiling. On his first-ever campaign, Thomas brought in over $400,000 on Indiegogo, and he will show you how to:

  • Turn the general public into dedicated backers

  • Create a solid pre-launch program

  • Stay ahead of the competition

And this CrowdCrux podcast is packed with so much more. 

Let Thomas’s passion for surfing drive you to create your own crowdfunding success story!

Resources and Tools Mentioned on the Show

Direct download: Take_off_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

If you want to do a crowdfunding campaign, you need to be willing to take feedback early on.

This works like magic and today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Ian Esplin and Jacob Sheffield, the team that raised two 6-figure crowdfunding campaigns for a game-changing solar charger. 

You’ll get a sneak peek into their pre-launch strategy, including:

  • How they managed to build credibility with the community

  • How long the development phase took them

  • And why they decided not to rely on organic traffic only

Hope you enjoy the episode!

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Sego_Charger_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Market readiness is what makes or breaks a crowdfunding campaign. 

Today’s story proves it!

We are lucky to speak to a creator who raised $204,499 from 78 backers for the world’s first fully flexible red light therapy panel!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to John Graham who raised $204,499 for the world’s first fully flexible red light therapy panel, LUMAFLEX.

They get down to the nitty-gritty of launching a successful new product, including:

  • How to ensure your product is market-ready

  • How to create a buzz around it and keep the momentum

  • How much time it takes from idea to launch

Hope you enjoy the listen, learn tons of new information from it and put it into practice!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

Direct download: Luma_Flex_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

When doing a crowdfunding campaign, you are also building a brand in the process. 

So, being transparent with your community from the start is a must, and that is one of the things that really set today’s guest up for success!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman talk to CEO of Inovelli Eric Hines about all the little steps that went into a $395,003 mega successful Indiegogo campaign!

You’ll hear:

  • Why they chose Indiegogo over other crowdfunding campaigns (and why this choice was key!) 

  • How long it took the team from prototype to launch

  • How they got spotted by Linus Tech Tips

..and more!

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist

Direct download: Inovelli_-_mmWave_Smart_Switch_Indiegogo_2.mp3
Category:indiegogo -- posted at: 9:00am EDT

Launching a product, whether good or bad, doesn’t mean it’s going to skyrocket. And here’s why:

Anytime you see a successful Kickstarter, chances are there is a lot of money involved. 

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Anthony Tranchida speak about the things that go into a successful campaign from idea to budgeting to fulfillment. 

You’ll learn:

  • How to determine if your idea has potential to be successful on the market?

  • What should you know if you are considering doing Indiegogo InDemand? 

  • Why finding the right advertising partner is key

… and more! 

So take a pen and paper, and prepare yourself for a great listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Direct download: Forever_Sponge_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Every campaign is different, but if there’s one bit of advice that, when applied, works for every single creator, it’s this:

Listen to your crowd.

Even if you don’t have the ultimate landing page or messaging yet, your crowd will tell you what you might be missing, and today’s story proves it!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman and creator Tom Sanderson delve into the ins and outs of a million-dollar Indiegogo campaign.

You’ll discover:

  • The three core things Tom and his team did in order to secure the campaign’s success

  • How to make a killer video even if you don’t have the budget for it

  • How to convert negative reviews into positive

Hope that you enjoy this episode and start acting on it this week!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Move_Plus_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Success takes a lot of time, hard work, and sometimes … one failed campaign along the way.

Such was the case with today's guest whose first campaign didn’t go exactly as planned but he didn’t stop.

He did it all over again, launched a second campaign, and, lo and behold, raised $103,200 on Indiegogo!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to creator Igor Koshutin about what he did differently to achieve this mega success.

You’ll learn:

  • His top 3 learning lessons from his first Kickstarter

  • Why he chose Indiegogo over Kickstarter the second time around

  • And how he built strong connections with his crowdfunding community around the world

Just grab a pen and paper, and enjoy the listen!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Hipstar_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Today’s guest is living proof that if you are willing to put in the work and really listen to your audience, your campaign’s success is pretty much inevitable. 

 

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Susie Harrison, the co-founder of a women-led startup that just raised $613,204 on Indiegogo for their bold new household management tool Hearth Display.

 

You’ll get some invaluable tips and information on:

  • The critical factors that led to their campaign’s success

  • The two things you should focus on to replicate it

  • The general rules of thumb that worked for them and which ones they advise against

 

Hope you enjoy it!

 

Book a Coaching Call with Sal

 

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Hearth_Indiegogo.mp3
Category:indiegogo -- posted at: 1:06am EDT

A clear mission and values are key to building a great brand, but you already know that, right? 

What you probably don’t know is how to strike the right chord when communicating these to your audience.

That’s just one of many great insights you’ll get from this episode!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Eric Fabian delve into the process of building a brand from scratch using crowdfunding platforms like Kickstarter and Indiegogo.

You’ll discover:

  • How to launch (not one, but two) successful campaigns 

  • How to build a brand that people truly care about

  • How to price your product in the early stages

Hope you make the most out of today’s show!

Book a Coaching Call with Sal or text at + 8573656491

Sour House Links:

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

 

Direct download: Sour_House.mp3
Category:indiegogo -- posted at: 9:30am EDT

With new brands and products emerging every day, how to actually break through the noise?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Hong Kong creator Eric Tong talk you through the PR and marketing tactics that went into two killer crowdfunding campaigns for a sustainable product. 

You’ll learn:

  • How to use PR to spread the word about your product in and beyond the crowdfunding space
  • How to keep the momentum after the campaign launch
  • And how to time your campaign for the best results

Plus, Eric shares an insider hack on how to build trust with your future backers that you won't find on a Google search.

Hope you get some valuable information and inspiration from today’s show!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Folding_Travel_Cutlery_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Let’s say you have a killer idea for a business or product. Now what?

Today’s podcast guest stumbled upon a problem and instead of leaving it to the experts, they decided to come up with their own solution. 

And they didn’t stop there. They launched it on Indiegogo where it raised €168,653 from 785 backers!

In this episode of the Crowdfunding Demystified podcast, you’ll hear Salvador Briggman speak to creator Vitalijus Majorovas about the steps they took to set the campaign up for success and the lessons they learned along the way.

These include:

  • How they got reviews in the early stages
  • How they drove traffic to their landing page
  • What they learned about making strategic partnerships

It has both practical advice and great insights, and we hope you take away as much as you can from it.

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: Pulsetto_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Our guest's entrepreneurial journey began in 2009 with a simple e-commerce business.

Things didn’t go as planned and the global financial crisis at the time didn’t help. 

Eventually, the business didn’t survive but it helped them come up with a unique product that got fully funded on Kickstarter in just 3 hours and recently attracted $163,556 on Indiegogo!

We’re talking about Eric K, the creator of a unique water system who launched successful campaigns on Kickstarter and Indiegogo and smashed their funding goal for both!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and Eric are going to get into what it takes to convert your idea into reality and more insider information like:

  • How long before the launch should you engage pre-existing customers?
  • What marketing tools did they use to reach new audiences?
  • What has helped them a lot to smash their funding goal on Indiegogo?

Hope you enjoy the story!

Book a Coaching Call with Sal

Sponsors: 

  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.
Direct download: U1_Stylish_Countertop_4-in-1_water_filter_Indiegogo-revised_V3.mp3
Category:indiegogo -- posted at: 9:00am EDT

Raising seven-figures on Indiegogo is no small feat. But raising more than 2 million bucks? Now that's something to really celebrate.

In this podcast episode, you're going to have the chance to be a fly on the wall to witness what went into this massive fundraise from the team at Olive Pro: 2-in-1 Hearing Aids & Bluetooth earbuds.

You'll come away with an understanding of what it takes to pull off a $2 million dollar campaign, the team's mindset in bringing this revolutionary tech product to market, and much more. </p>

I think there's a lot to learn from any crowdfunding project -- successful or otherwise -- but the chance to sit down with creators that executed such a massive vision was a real treat.

I deeply enjoyed our conversation, and I think you will, too. Have a good time listening, and make sure you have your notepad close by! 

Resources and Tools Mentioned on the Show

Direct download: Olive_Pro_MASTERb.mp3
Category:indiegogo -- posted at: 9:00am EDT

The tabletop games category on Kickstarter is thriving in 2021.

However, I think there's a lack of conversation in the industry around the topic. There is a potential for big dollars to be raised -- and you can get in on the action!

Back in the day, it was nearly impossible to launch your own tabletop game.

But since the inception of crowdfunding platforms like Kickstarter, the industry as a whole has been completely revolutionized!

Today we're sitting down with another expert crowdfunding blogger and podcaster who gives some incredible insights about capitalizing on this opportunity!

Creative types, this episode is for you.

Hope you enjoy it, my friends!

Resources and Tools Mentioned on the Show

Direct download: Tabletop_Tips.mp3
Category:indiegogo -- posted at: 9:00am EDT

inCharge X by Rolling Square has created the most crowdfunded cable product of all time with their tiny, universal, ultra-powerful keyring cable.

Billed as the Swiss Army Knife of Cables, inCharge X pulled in almost $600,000 for their Indiegogo campaign.

And for today's guest, that's par for the course.

The team at Rolling Square has launched a whopping seven successful crowdfunding campaigns over the years, and they're joining the podcast to share all the best insider tips and tricks from their experiences.

Indiegogo is a great platform for launching design products such as the inCharge X. If you're looking to emulate their success with your own project, you'll absolutely love this episode.

Links and Resources Mentioned

Direct download: inCharge_X_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

We're lucky to speak with a seasoned crowdfunding project manager who has run multiple successful fundraising campaigns.

This individual recently finished managing the Lumen Indiegogo campaign which has raised $2,353,717 from 9,840 backers!

Links and Resources Mentioned on This Episode

Direct download: EP_290_Proven_Crowdfunding_Techniques_From_a_2.3_Million_Indiegogo.mp3
Category:indiegogo -- posted at: 8:00am EDT

Today, you're going to hear from a campaign creator who was able to raise more than $60,000 for charity using crowdfunding.

I'm referring to the #FursuitFriday Charity Calendar Indiegogo campaign, which attracted 1,343 backers!

Sponsors

  • The Gadget Flow: Their website reaches 28 million people per month! They have a new unboxing series on YouTube where you can get your product unboxed by a tech expert. You can also get feedback for your campaign by using Crowdinsight.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • SendPro Online by Pitney Bowes: Save time and money no matter what you send from letters and packages or overnights and flats.
Direct download: EP_272_How_to_Raise_63973_for_Charity_on_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Wanna raise a million dollars on Indiegogo?

How about launch a seven figure crowdfunding campaign?

With today’s podcast episode, we are going to dive deep into the inner-workings of the MATRIX PowerWatch 2 Indiegogo campaign.

Book a Coaching Call

Sponsors

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
  • SendPro Online by Pitney Bowes: Save time and money no matter what you send from letters and packages or overnights and flats.
Direct download: EP_245_The_Strategy_Behind_1.8_Million_on_Indiegogo___PowerWatch_2.0.mp3
Category:indiegogo -- posted at: 3:42pm EDT

Do you want to launch a successful Indiegogo campaign?

How could $50k in cash change YOUR business?

Today, I had the privilege of talking with the marketing mastermind behind a killer crowdfunding campaign that raised $54,568 on the platform.

Book a coaching call

Sponsors

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
Direct download: EP_243_The_Formula_to_Raise_54568_on_Indiegogo___Hupnos.mp3
Category:indiegogo -- posted at: 8:00am EDT

Today I spoke with the team behind the igloohome Smart Padlock. These guys raised $151,033 on Indiegogo and reveal the formula that led them to success. 

Sponsors

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
Direct download: EP_237_Formula_Behind_a_151033_Raise_on_Indiegogo___igloohome.mp3
Category:indiegogo -- posted at: 8:00am EDT

Oh man!

We first had on Brian Filko in episode #204 where he shared how he raised five figures with his Pry.Me Kickstarter campaign.

He's been doing big things in the crowdfunding world since then. He launched an Indiegogo campaign for EverRachet, which has thus far raised more than $166,000+ from the crowd. 

Sponsors

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
Direct download: EP_234_The_Magic_Trick_to_Raise_166233_on_Indiegogo_-_EverRatchet.mp3
Category:indiegogo -- posted at: 9:00am EDT

Today, I spoke with an entrepreneur who has raised five figures on Indiegogo and tells you exactly how he did it.

Sponsors

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
Direct download: EP_230_Formula_Used_to_Raise_68871_on_Indiegogo___Casper_Board.mp3
Category:indiegogo -- posted at: 8:00am EDT

Want to launch on Indiegogo instead of Kickstarter?

You're about to learn how to completely knock it out of the park...

I spoke with Timothy Kevin Seward, the founder of the ONYX Motorbike Indiegogo campaign, which has thus far raised more than $600,000 on the website.

It was a privilege to speak with an inventor and an entrepreneur who is completely changing the way that we look at electric motor bikes.

Sponsors

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
Direct download: EP_215_How_to_Raise_683767_on_Indiegogo_WITHOUT_a_Team.mp3
Category:indiegogo -- posted at: 8:00am EDT

If you’re looking to raise six or seven figures on Indiegogo, listen up!

I just spoke with an entrepreneur that had a smash success on Indiegogo, having raised more than a million dollars from more than 8,00 backers around the world.

Sponsors

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
Direct download: EP_202_How_To_Raise_Seven_Figures_on_Indiegogo.mp3
Category:indiegogo -- posted at: 8:00am EDT

Do you want to learn the TRUTH about crowdfunding? 

How can you actually get people to back, support, and rave about your campaign? 

I got a special episode for you today. I spoke with an employee from Indiegogo and she shared ALL!

Sponsors

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • BackerKit helps crowdfunders with the survey and order fulfillment process. Don’t buried in spreadsheets and manual data entry!
Direct download: EP_194_The_Truth_About_Crowdfunding_From_an_Indiegogo_Employee.mp3
Category:indiegogo -- posted at: 9:00am EDT

You're about to discover how to put together a killer Indiegogo pitch video.

This video will convert visitors into campaign backers! 

Sponsors:

  • The Gadget Flow: Their product discovery platform reaches 22 million people per month! They’ve helped more than 5,000 crowdfunding campaigns and have a social media following of more than 700,000 followers. 
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!

Music: 

They Say by WowaMusik https://soundcloud.com/wowamusik

Creative Commons — Attribution 3.0 Unported— CC BY 3.0 

http://creativecommons.org/licenses/b...

Music provided by Audio Library https://youtu.be/E6LCO7SH8kA

Direct download: EP_166_The_Formula_For_a_Killer_Indiegogo_Pitch_Video.mp3
Category:indiegogo -- posted at: 9:00am EDT

You're about to listen to a historic interview! Today, I spoke with a crowdfunding wizard, who has raised $7.3 million on Indiegogo with two campaigns, and $1.3 million on Kickstarter. You can get the full episode here

Direct download: Ep_135_The_Secret_Behind_Raising_7.3_Million_on_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Listen to the podcast with bonus resources: http://wp.me/p2TAu9-2OK

In this episode, you’ll learn:

  • How Evan’s helped make self-made millionaires on Indiegogo
  • The highest converting source of pledges
  • How to build an email list
  • How much funding should a creator expect from the Indiegogo marketplace
  • The secret of gogofactor
  • Insights from over $45 million worth of crowdfunding
Direct download: EP_107_How_to_Become_a_Crowdfunding_Millionaire_With_Indiegogo.mp3
Category:indiegogo -- posted at: 9:00am EDT

Get the links and resources in this episode here: http://wp.me/p2TAu9-2pE

You will learn: 

  • How Mina made the initial prototype of her product
  • Where the support came from for Mina’s project, the The Qlipter and The Qliplet.
  • The breakdown of pledges vs. strangers for her campaign
  • Tips to use crowdfunding to assess demand for your product
  • The reason the backers pledge to a Kickstarter campaign
  • Key differences between Kickstarter and Indiegogo
  • Strategies to reach out to bloggers and journalists
  • How to assemble a team around your venture
  • A little known fact about how to connect with distribution channels 
Direct download: EP_52_Indiegogo__The_Proven_Techniques_Used_to_Raise_114313.mp3
Category:indiegogo -- posted at: 9:00am EDT

The 3D Racers Indiegogo campaign is a great example of a crowdfunding campaign that, through thorough preparation and pre-launch marketing, raised a fair amount of capital and surpassed their $25,000 goal.

Get the show notes: crowdcrux.com/podcast

In this episode, you'll learn:

  • Why 3DRacers went with Indiegogo over Kickstarter.
  • The reason 3DRacers launched a crowdfunding campaign.
  • How the team decided to set their Indiegogo goal.
  • Where backers came from throughout the project.
  • How Marco and his team were able to get on so many online publications.
  • The research and planning that went into the launch of the Indiegogo.
  • How the Indiegogo InDemand program works.
  • The evolution of new products from idea to prototype.
  • How launching a crowdfunding campaign is different in Italy.

Get the show notes: crowdcrux.com/podcast

Direct download: EP_30_The_Blueprint_3DRacers_Used_to_Raise_29k_on_Indiegogo.mp3
Category:indiegogo -- posted at: 10:00pm EDT

Get the show notes: crowdcrux.com/podcast

Luna is a cool new mattress cover that makes any bed smart. Using the product, you can "intelligently manage the temperature of your bed, track your sleep, and integrate with your smart home."

After being featured in numerous online publications like TheNextWeb, Forbes, TechCrunch, TheHuffingtonPost, and more, Luna went on to raise $1,114,482 on Indiegogo, with the original campaign having been funded to 1,104% of its goal on March 26, 2015.

Matteo Franceschetti, the cofounder and CEO of Luna was nice enough to sit down with CrowdCrux and have a chat about his experience using Indiegogo and what he's learned from the crowdfunding campaign. You can listen to our podcast interview below or on iTunes.

Show Notes

  • Matteo had problems with sleeping and was looking for a product to help him. He couldn’t find a product he liked, so he and his team developed their own.
  • Your social life and business life is correlated to the quality of your sleep.
  • Luna is a team of 10 people with 6 engineers and employees who assist with marketing and manufacturing.
  • Crowdfunding is the best way to see if people like your project and to learn through the iterative process, especially if you are in the middle of a hardware startups’ journey.
  • The team is using InDemand, which "lets you continue raising funds after your campaign ends."
  • The Luna campaign hit the 100k goal in 5 hours and kept going strongly for 3 days and then hit a little bit of a plateau.
  • You can’t rely only on organic traffic. You must always be actively marketing your campaign and sharing information about yourself.
  • Indiegogo was helpful throughout the campaign. The Kickstarter community is larger than the Indiegogo community, but you can also run the Indiegogo campaign on your own website and you can learn more information about potential backers on your own website.
  • Indiegogo accounted for about 25% of total sales.
  • The project’s news got picked up in 75 countries all over the world and a lot of journalists and bloggers wrote about the campaign on their own. They had more than 250 articles about the product. They worked for the first 20-30 articles, but the rest came on their own.
  • Matteo was surprised about the engagement and size of the community.
  • The team used the Indiegogo referral program and they found that the first program (refer 5 friends to get a Luna for free) was less successful and less viral than the second, where if you refer a friend, you get $25 off and for each additional friend you refer, you get $10 off.
  • The Luna team might launch other crowdfunding projects after fulfilling the rewards for this project. 

JookBox raised over $50,000 from the crowdfunding platorms Indiegogo and Kickstarter for their new WiFi Speakers. They explain how they did it in this episode. You can get the show notes at crowdcrux.com/podcast/16 or reach out on twitter @sbriggman.


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