EP #31 Jamstik+ Breaks Down How They Raised $813,803 on Kickstarter

The jamstik+ team raised $813,803 on Kickstarter from 2,991 backers for their new smart guitar, which connects via Bluetooth LE to your iPad, iPhone, Mac so you can play guitar with any of the 100's of compatible MIDI apps available.

The project has received rave reviews from backers, and media publications like TechCrunch and Digital Media Academy.

In this episode of the CrowdCrux Crowdfunding Podcast, we'll talk about the team's approach to crowdfunding, how they've run two successful campaigns, and the best practices that they've discovered by running their campaigns.

In this podcast episode, you will learn

• Why the Jamstik team decided to go with Indiegogo for their first campaign and Kickstarter for their second.
• The importance of education marketing and handling questions about crowdfunding when running a campaign.
• How the team maintained momentum throughout the Kickstarter campaign and kept backers interested in the project.
• Conducting community outreach and building a community around your product.
• Whether or not ads were effective for the project and ways to improve organic sharing.
• Where the pledges came from throughout the campaign.
• The importance of lead generation leading up to the launch of the Kickstarter.
• How to rank well in the "Kickstarter discovery" section and get organic pledges.