EP #30 The Blueprint 3DRacers Used to Raise $29k+ on Indiegogo

The 3D Racers Indiegogo campaign is a great example of a crowdfunding campaign that, through thorough preparation and pre-launch marketing, raised a fair amount of capital and surpassed their $25,000 goal.

Get the show notes: crowdcrux.com/podcast

In this episode, you'll learn:

• Why 3DRacers went with Indiegogo over Kickstarter.
• The reason 3DRacers launched a crowdfunding campaign.
• How the team decided to set their Indiegogo goal.
• Where backers came from throughout the project.
• How Marco and his team were able to get on so many online publications.
• The research and planning that went into the launch of the Indiegogo.
• How the Indiegogo InDemand program works.
• The evolution of new products from idea to prototype.
• How launching a crowdfunding campaign is different in Italy.

Get the show notes: crowdcrux.com/podcast